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Overview Test content Parent * What to expect * Your course pack * An intro to personas * Difference between buyer and user persona * Why are personas...

Section Name Account Expansion Plan Template A strategic template for your account-based marketing, sales, and management. * Key business initiatives * Account competitor analysis * Sales...

Overview The definitive annual report on the product marketing profession is back for a fifth year – and it's yours to dive...

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"Great content, insights, and frameworks. It was incredibly helpful to hear real-life examples from the speaker and other classmates to help make...

The Go-to-market (GTM) motion within an organization is most successful when it is cross-functional and considered a continuous cycle. However, it can suffer...

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“The best conference made by product marketers for product marketers. Highly recommend. You'll learn a ton & meet a lot of...

The ultimate product marketing course ...for the ultimate product marketer. Trusted by the world's largest brands...Product Marketing Certified: Core is...

Details Join us in-person on February 8 for our PMA meetup in San Francisco area, where you'll get the chance to...