Does really help with AI-SEO? (this EXPERIMENT tells so!)

With economic uncertainty growing, ensuring that your sales teams are as effective and consistent as possible throughout the sales cycle needs to be a priority. Your chosen methodology can be a key part of this process....

While data and creativity are often seen as at odds, Keith argues they go hand-in-hand. Data provides the foundation for creativity by revealing patterns and trends that inform the direction creative efforts should take....

Customer segmentation is the practice of dividing your customer base into groups based on common characteristics, behaviors, and needs. Rather than taking a one-size-fits-all approach, segmentation allows you to gain a deeper understanding of your ideal customers and what motivates them....

Creating a hybrid approach to attribution means combining software-based methods with first-party reported methods to provide a more holistic view of marketing performance....

There are many lessons you can learn from Discord, so think about what your developer audience needs and how you can address their pain points and challenges—and make their lives easier....

Aligning sales and marketing departments can generate 208% more revenue from marketing campaigns. Here's what it takes to align teams....

In this blog, we’ll explore the benefits of a positive developer environment, strategies for creating a thriving tech community, and the power of building strong relationships within the developer community....

Equipping a team of talented field marketers is no small feat. It requires dedication to honing a diverse roster of skills – from market research to logistics management and everything in between....

Product adoption is all about the way users learn about, start using, and adopt a new product or service. It includes the journey from initial awareness and understanding of the product to regular usage and advocacy....

This article discusses the the need to understand diverse developer personas and how to build trusting relationships with developers....

AI isn’t just a tool – it’s a revolutionary force reshaping how we connect with and understand customers. In this article, Siara Nazir shares insights and practical strategies for integrating AI into your marketing efforts....

Having worked across customer success, product management, and now product marketing, I've always taken a keen interest in buyer behavior – and, in turn, have picked up some valuable insights into how it has changed and developed over time....

In this article, we'll demystify the jargon around metrics and cut through the confusion to highlight the most important KPIs for optimizing customer acquisition....

As artificial intelligence continues to advance at a rapid rate, its influence on developer marketing is expected to become more and more integral, driving new innovations and transforming the ways that marketers engage with a developer audience....

Overview Test content Parent * What to expect * Your course pack * An intro to personas * Difference between buyer and user persona * Why are personas...