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Developers are typically turned off by generic sales pitches and marketing jargon. Instead, they value authentic technical content that deeply understands their needs and addresses their pain points....

Developers are typically turned off by generic sales pitches and marketing jargon. Instead, they value authentic technical content that deeply understands their needs and addresses their pain points....

While prospecting is inherently a difficult part of the sales process, there are ways to increase your success rate. One of those ways is to incorporate a lead scoring system into your prospecting process....

Driving revenue and effectively managing the sales pipeline are critical components of organizational success. But who owns revenue and pipeline? Does it fall with marketing or lie within sales? Maybe it’s a combination of the two. After all, teamwork makes the dream work, right?...

Marketing Ops serves as the linchpin that aligns marketing activities with other overarching business objectives and ensures seamless integration across departments....

You need to think deeper, and more strategically about the world you want to create in the mind of your future community. More companies are getting more intentional about their messaging, and building great positioning that informs it. But very few are designing narratives that guide all of this....

There are three big buckets that I've focused on in my career. The first one is all about experience level. When I was at Meta, we talked about something called the head, the torso, and the tail....

There are three big buckets that I've focused on in my career. The first one is all about experience level. When I was at Meta, we talked about something called the head, the torso, and the tail....

Enhancing value across the customer lifecycle is a transformative experience. In this article, we'll take you through the importance of customer lifecycle management, delineate its stages, and propose strategies for harnessing its full potential....

Mariya Delano, Founder of Kalyna Marketing, a boutique agency for B2B tech companies, talks about why developers don’t like marketing and what actually works for them....

Mariya Delano, Founder of Kalyna Marketing, a boutique agency for B2B tech companies, talks about why developers don’t like marketing and what actually works for them....

Negotiating a budget can be stressful. Marketers need to adhere to strict budgets while prioritizing growth, all while ensuring they maintain the most cost-effective options for their company....

Here are five more effective strategies you can use to encourage developers to contribute to your project, whether it’s an open-source initiative or a proprietary product....

Here are five more effective strategies you can use to encourage developers to contribute to your project, whether it’s an open-source initiative or a proprietary product....

Have you heard of a t-shaped marketer? It’s a pretty big deal. T-shaped marketers are valuable because they have a good understanding of the entire marketing strategy. Here’s how you can get started and become a t-shaped marketer....