Members-only Demographics, Segmentation & Personas Ideal customer profile vs. buyer persona: Key differences Developers are a unique audience, and your developer marketing strategies need to reflect that. This is where segmentation comes into play! Take a look at what ideal customer profiles and buyer personas are, their benefits, and how to create them....
Members-only Content marketing 5 content marketing trends to keep an eye on in 2025 Be ready to adapt, experiment with ideas and formats, and leverage AI wisely. All in all, it’s about delivering value to your audience....
Members-only Member reports Take our State of Developer Adoption 2025 Survey Contribute key insights that will help shape the way businesses approach developer adoption....
Members-only Reports Take our Future of Marketing Survey 2025 Take the Future of Marketing survey and help us create a report packed with insights on the biggest trends, challenges, and opportunities shaping the industry....
Members-only Brand strategy Which comes first: The brand or the product? Are you curious about the relationship between brands and products? If you answered yes, you're in the right place!...
Members-only Strategy Emotional marketing: Does it really work? Emotional marketing works when it’s authentic, relevant, and includes a deep understanding of your audience....
Members-only Brand strategy Rebranding gone right: How to retain legacy customers while attracting new ones Rebranding is often an essential step for companies looking to stay relevant and maintain their position in a competitive market....
Members-only Developer Marketing How product marketers can truly connect with engineering leaders If you think marketing to engineering leaders is just like marketing to developers, keep on reading....
Members-only Exclusive articles Building and rebuilding trust in developer communities Learn the keys to fostering trust in developer communities, from avoiding common pitfalls to rebuilding relationships when things go wrong....
Members-only Membership content AI-powered innovation: Transforming ABM for the next era Learn how AI is transforming account-based marketing, from data-driven account selection to real-time insights and next-gen measurement tools....
Members-only Brand strategy Top strategies for creating a standout brand in 2025 Discover proven strategies for creating a brand that cuts through the clutter, resonates with your audience, and leaves a lasting impression on your customers....
Members-only Strategy How to build strong retail partnerships through fieldwork Discover how fieldwork strengthens retail partnerships with actionable tips to evaluate, build, and nurture collaborative success....
Members-only Developer Marketing Marketing invisible products to a technical audience The problem with marketing many products to developers is that oftentimes these "products" don't have a face – especially APIs. They're invisible. It's much easier to market products people can actually "see" – but that simply isn't the case with many solutions in the technical and developer world....
Members-only AI & Automation AI for Marketing Leaders eBook Discover how leading marketers are pursuing the safe and effective implementation of AI in their marketing operations....
Members-only Performance marketing What is performance marketing? Dive into what performance marketing is, why you should invest in it, and how real-world companies are succeeding at it....
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