Members-only Exclusive articles 8 essential lessons from a decade in DevRel From building teams to measuring success, explore 8 key lessons for mastering DevRel, with Randall Degges, Head of Developer Relations at Snyk....
Members-only Membership content How ecosystems can make or break your business Ecosystems can make or break your brand. See what went wrong (and right) for Zume, Kodak, Apple, and CVS – and how to apply these lessons....
Members-only B2B marketing B2B marketing trends to watch in 2025 As we head into 2025, it’s time to look at all the emerging (and continuing) trends in B2B marketing....
Members-only SaaS marketing Pricing a SaaS product in 2025 Pricing your SaaS product is a complex process with a lot of moving parts, but it’s crucial to take all elements into consideration to ensure you’re providing developers with the features and functionalities they actually need....
Members-only Strategy 10 cost effective marketing strategies for 2025 Gain ten budget-friendly marketing strategies that drive real results for savvy brands through organic reach instead of splurging on ads....
Members-only B2B marketing Why ICPs are the absolute blueprint for B2B marketing success If you’ve spent any time in the marketing sphere, you've probably heard the terms ‘ideal customer profile’ (ICP) and ‘buyer persona,’ on repeat....
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Members-only Exclusive articles 7 proven strategies for engaging developers Learn how to provide value, support, and tools that keep developers coming back for more....
Members-only Membership content Agile demand generation: Driving revenue through adaptability Explore how PDI Technologies uses agile demand generation to adapt quickly, align teams, and deliver data-driven solutions....
Members-only Demand gen 10 strategies to drive demand generation despite budget cuts With the pressure to produce results, maximize reach, and drive revenue, leaders are questioning which channels are truly performing and where they can make strategic, cost-effective adjustments to achieve desired outcomes....
Members-only Brand strategy Liquid Death: A marketing case study Here's now Liquid Death managed to disrupt the bottled water industry....
Members-only Social media marketing The rise of B2B micro-influencers Influencer marketing is one of the hottest topics in the marketing world right now. Yet it's the micro-influencer that is making waves in the B2B space....
Members-only Exclusive articles How NOT to market to developers: 6 lessons from the trenches Discover six common pitfalls to avoid – plus how to build trust with developers effectively....
Members-only Account-based marketing The ABCs of ABM: A step-by-step guide to success Learn how to build, execute, and measure an ABM program that drives engagement and delivers growth....
Members-only Revenue marketing Attracting and retaining top marketing talent Here are several ways you can improve your acquisition and retention efforts to increase your chances of success....
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