Brand marketing vs performance marketing: What you need to know

In this blog post, I’ll guide you through the importance of total addressable market (TAM) analysis in product marketing within the healthcare software realm....

PMA's pricing strategies framework is a comprehensive guide to help you determine how to set prices for your products or services....

Hi there! I'm going to focus on about the three P's of product marketing: people, product, and process. I'll define each of these three P's as we go along and also share some do's, don'ts, lessons, tools, and takeaways....

SaaS documentation is all about the onboarding instructions, API docs, troubleshooting notes, etc. that developers need to use your product efficiently. But why do you need SaaS documentation? And what types of SaaS docs are there?...

In this episode, host Mark Assini is joined by Aubrey Chapnick, Senior Product Marketing Manager at Q4. Aubrey’s path to PMM is highly unconventional. He initially wanted to join the military to become an F-18 fighter pilot but ended up going in a very different direction....

SaaS documentation is all about the onboarding instructions, API docs, troubleshooting notes, etc. that developers need to use your product efficiently. But why do you need SaaS documentation? And what types of SaaS docs are there?...

Revenue marketing is an important strategy for driving growth. This guide will provide an overview of its benefits and how to grow your business....

I'm Jasmine Jaume, Group Product Marketing Manager for Intercom’s core product marketing team and developer platform. I'm excited to share with you what a day looks like for me in this role, lessons I’ve learned throughout my career, as well as product marketing best practices not to follow....

Product marketing is loaded with a plethora of industry-specific terms you need to know as part of your role. So, with this in mind, we’ve created a Product Marketing Periodic Table to help you understand the essentials....

Every so often, companies launch products but the launch doesn’t quite pan out the way leadership had envisioned it. Even the best companies have best sellers and many more products that just sat on the shelves....

Breaking into product marketing is challenging. Yet, people somehow do it all the time. I’ve seen product marketers with backgrounds ranging from sales, and customer success, to engineering. You don’t study product marketing in school and then get a job as a product marketer....

In this article, I’ll share six key questions that, based on my experience, will be helpful for defining whether a product-led or marketing-led strategy is right for your product....

Bree Bunzel guides us through the importance of customer listening, and how to optimize your customer advisory boards for success....

I'm Andrew Keating, and I’m here to share my thoughts and ideas about industry marketing strategies. We'll explore how you can construct an industry-vertical go-to-market motion within your enterprise Software as a Service (SaaS) product marketing organization....

Dotting the i's and crossing the t’s: Refine the intricacies of your Go-to-Market strategy hones in on the intricacies of an area every product marketer simply has to succeed in their role....