Members-only AI & Automation How to use chatbots to improve your revenue marketing efforts Discover the potential of chatbots in revenue marketing! From automating lead qualification to upselling and cross-selling, learn how to harness AI chatbots to improve customer interactions, increase conversions, and elevate your sales strategy....
Members-only Guides What are developer personas? Your complete guide Learn how to create and use developer personas to build better products. Includes practical examples, templates, and expert tips for understanding your technical audience....
Members-only Exclusive articles Developer engagement in the age of AI Qualcomm’s VP of Developer Relations, Uttam Tripathi, explains how AI is transforming DevRel by improving how we connect, support, and interact with developers. Learn how to use AI effectively and build stronger developer relationships....
Members-only Membership content Navigating consumer uncertainty: How brands can build trust In a world where consumers are cautious and spending habits are shifting, how can brands stay ahead? This article explores the latest trends in consumer behavior and offers actionable strategies to help brands adapt and thrive....
Members-only Data and analytics The Marketing Attribution eBook Real-world data combined with expert insights in a simple eBook to give you the roadmap for scaling your marketing attribution efforts....
Members-only Leadership Managing a large product portfolio with limited team members Struggling to scale your product marketing as your team and product portfolio grow? 80% of PMMs come from small teams, yet 27.6% support 6 or more products. Discover processes to efficiently manage this contrast and accelerate your product success....
Members-only SEO Answer Engine Optimization: How to rank in AI Overviews AI Overviews are shaking up the world of search, but they needn't be a threat. With the right strategy, AIOs can represent an opportunity for SEOs and marketers....
Members-only Brand strategy Naming in the age of AI: How technology is changing the way we brand Struggling to find the right name for your brand? Learn how AI, social media, and the metaverse are revolutionizing naming and branding. This article dives into the future of business names, offering actionable insights on staying relevant in the digital age....
Members-only Exclusive articles The ultimate guide to effective developer events How do you make developer events truly impactful? From setting goals to choosing the right events and nailing your swag, this article reveals how to create memorable experiences that drive lasting results....
Members-only Membership content Mechanisms to improve your productivity and gain back your time Unlock the secrets to productivity with Belinda McKeon, Senior Growth Marketing Manager at AWS. Learn how to manage your time, reduce stress, and achieve a healthier work-life balance with practical, proven strategies....
Members-only Nostalgia marketing: Using the past to create emotional connections Explore why Gen Z craves '90s nostalgia and how brands turn this longing into marketing gold. Psychology, examples, and tips inside....
Members-only Exclusive articles Developer marketing is DevRel: How to build a culture where everyone is a community advocate What’s the secret to successful developer marketing? It’s all about authenticity, education, and collaboration. Learn how DevRel and marketing can work together to engage developers and inspire everyone in your company to become a community advocate....
Members-only Performance marketing How to build a marketing mix that drives results Struggling with underperforming marketing channels? Never fear. Aaron Cullers is here to share his framework for selecting, evaluating, and optimizing tactics to meet your goals – helping you create a marketing mix that works for you and your buyers....
Members-only Team alignment Why aligning your marketing team’s focus to company business goals is integral for success Here’s a comprehensive look at why marketing's alignment to company goals is crucial and how data plays a pivotal role in this process....
Members-only Demand gen The importance of personalization in demand generation for retailers What sets one retailer apart from another in today’s crowded market? The answer lies in demand generation....
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