Brand marketing vs performance marketing: What you need to know

Are you looking to take your marketing strategy to the next level? Look no further! Our comprehensive guide will help you understand the fundamental basics of ABM. Download your copy today....

I think we all have superpowers as product marketers. Mine is cross-functional collaboration, which is what we're going to focus on today, as we dive into pricing and packaging a product....

In this episode of Product Marketing Insider, host Lawrence Chapman is joined by Sandeep Bhara, Fintech Marketing Director....

Product marketers are storytellers. We set the context for the product and for the portfolio. When blending these together with the company vision it becomes the overarching strategic narrative that sets the company apart....

Customer focus is good, but customer obsession is better for effective marketing. Learn 5 strategies to take your obsession to the next level....

Learn how to be a successful PMM in a PLG organization, including how to get a seat at the table and prove your success....

In this episode of Product Marketing Life, host Mark Assini welcomes Zoey Morck, Customer Marketing Manager at Logz.io, who outlines how customer marketing and product marketing go hand-in-hand....

Ask any marketer and they'll emphasize the value of investing in loyal customers. And a surefire way to help you improve customer loyalty is through retention marketing. But what exactly is it?...

In today's fast-paced business world, keeping up with your competitors is crucial for success. This is where competitive monitoring comes in....

Are you a senior product marketer? Watch our previous global leadership webinar where we shared unpublished research on key topics around the current product marketing landscape to add actionable insight for leaders far and wide....

Communication’s a key trait that’s often considered an indispensable characteristic for product marketers, so much so, in the State of Product Marketing Report 2020, a resounding 79.8% of people we surveyed identified strong communication as the skill they valued the most....

So many companies talk the talk, but unlike John Travolta and Samuel L Jackson, they do not walk the walk. Are they a Royale with Cheese? No, they are more like the 99c menu. Barely satisfactory when it comes to demonstrating value....

We're going to define what a GTM strategy is and focus on effective product launches, leveraging data (one of our favorite things), a persona-based approach to messaging, and finally, the soft skills that drive GTM strategy....

Ana challenges a common assumption that PMMs need to occupy a senior position to lead from the front at their company and shares ways in which product marketers can lead without authority....

Having spoken to many people in the PMA community, I've found that data and system limitations are one of the biggest challenges product marketers face when trying to understand the performance of their sales enablement content....