Brand marketing vs performance marketing: What you need to know

The field of developer relations is varied and rewarding, with plenty of meaningful roles to choose from – and many opportunities for professional development....

The field of developer relations is varied and rewarding, with plenty of meaningful roles to choose from – and many opportunities for professional development....

Discover AB Tasty's journey to product-led growth and their explanation of "leaders, killers, and fillers" in product bundling, cost analysis, feature quotas, and messaging....

Discover current trends related to the buyer's journey, the importance of knowing your buyer, and ensuring your messaging and buyer's journey resonates....

Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs....

To meet the new tech demands around the world (and to be able to keep innovating), developers tend to specialize and focus in certain areas, which is why you’ll find so many different types of devs....

To meet the new tech demands around the world (and to be able to keep innovating), developers tend to specialize and focus in certain areas, which is why you’ll find so many different types of devs....

Analysts are a vital part of a company’s PR strategy as they influence key decision-makers such as investors, customers and partners through their published research and opinion pieces. Business impact from industry analysts can be a healthy mix of objective and subjective; public and private....

A step-by-step framework to boost product adoption and win your target market....

Okay, so you’re looking for a developer relations job – do you know which keywords to search for on job boards? Or what types of developer relations (DevRel) roles even exist in the first place?...

Okay, so you’re looking for a developer relations job – do you know which keywords to search for on job boards? Or what types of developer relations (DevRel) roles even exist in the first place?...

Pedro Bojikian, Director of Product Marketing at Microsoft, shares his storytelling advice. Learn how to create sticky narratives with these top tips....

Many marketing leaders are judged entirely on their ability to drive growth in their organizations. Austin Beveridge, the "Growth guy" at Bolt, shared with us his experience and how he's applying those lessons as Head of Marketing at Arc Technologies....

Offer your intel for our enthralling, upcoming report - the State of Product Marketing Metrics 2023, an exploration of how PMMs are using metrics to optimize critical practices....

Amplitude was voted the top Customer & Market Research platform in the 2023 edition of Product Marketing Alliance’s Pulse Report. Learn more....