Members-only Email marketing Your guide to B2B email marketing Email is one of the most powerful tools in a B2B campaign. Learn why it's important, how to write a marketing email, best practices, and more....
Members-only Data and analytics How can marketers and advertisers prepare for a cookieless future If you're currently asking yourself, "how to prepare for a cookieless future" and wondering when to phase out third-party cookies, now’s the time....
Members-only Marketing attribution What are the main types of marketing attribution? Not sure which touchpoints are pushing your leads to convert? This article dives into the world of marketing attribution, exploring different models and offering tips on how to choose the best one for your business – so you can track and optimize every step of the buyer’s journey....
Members-only Reports Take the Revenue Marketing Tools of Choice Survey In 2024, we’re bringing you the ultimate software handbook for revenue marketers so you don’t get left behind....
Members-only Email marketing How to write email subject lines that get click-through Master the art of subject lines that grab attention and boost click-through rates with our expert guide....
Members-only Lead generation 3 proven B2G marketing strategies for client acquisition With so many organizations vying for the attention of government agencies and supporting organizations to market their B2G (business-to-government) products and services, finding a way to stand out from the crowd isn’t always easy....
Members-only Product Adoption and Customer Success Open source to PLG: A winning strategy for developer tool companies In this article, we'll challenge the notion that you must do it all at once. Instead, we'll explore a sequential approach: focusing on open source first, then transitioning to PLG....
Members-only Content marketing 90 promotional words copywriters need to avoid Words are powerful. They can encourage, prompt, and dissuade people from making a purchase or taking an action, so it’s important you choose the right ones for your message....
Members-only SEO How AI Overviews will change SEO | Video In this episode of Revenue Marketing Meets, we look at AI Overviews and discuss what Google's latest feature means for the future of SEO....
Members-only Exclusive articles How to present confidently (even when you're not!) Uncover the secrets to presenting with confidence! Salesforce’s Global Director of PMM offers practical advice on tailoring your message, preparing like a pro, and appearing confident on stage....
Members-only Careers Transitioning from lead generation to demand generation Are you relying on outdated lead generation tactics that just don’t convert? This case study shows how we moved away from MQLs to focus on demand gen – and how you can do the same....
Members-only Developer Communities Building a Voice of Developer program Senior Product Marketing Manager, Shaziya Bandukia, outlines the benefits of developing a Voice of Developer program....
Members-only Retention marketing Leveraging data to improve your retention marketing Retention marketing focuses on engaging and delighting your existing customer base, ensuring they stay loyal and continue to generate revenue over time....
Members-only Digital marketing & advertising The shocking divide between media strategy and execution Proper automation of campaign setup governance can help marketers see exactly the prize they are missing, elevating media execution to become a brand’s most strategic pillar....