Members-only Articles JUSTMIDDLE On this episode, we spoke to Scott Maryan, Director of Customer Adoption at Puzzel! Scott explained the benefits that a united Center of...
Members-only Articles WIDEBODY On this episode, we spoke to Scott Maryan, Director of Customer Adoption at Puzzel! Scott explained the benefits that a united Center of...
Members-only Articles NEW DESIGN What do a team responsible for customer-facing video content and a team leading weekly training for business development reps have in common? They...
Members-only Articles DEFAULT This article comes from Andrew Raymond’s insightful talk at our Sydney 2023 Sales Enablement Summit, check out his full presentation here. As...
Members-only Demand gen 6 B2C demand generation strategies Discover 6 effective B2C demand generation strategies to boost customer engagement, drive sales, and grow your business. Learn how to attract and convert more consumers with proven tactics....
Members-only Marketing attribution Dark social: How to track and leverage private sharing Dark social is the content shared through private channels like instant messaging and email, making it extremely difficult to track and measure....
Members-only Revenue marketing strategy The 4 Ps of marketing and the marketing mix The 4 Ps of marketing is a well-known concept that summarizes the 4 basic elements of a marketing strategy: product, price, place and promotion....
Members-only Data and analytics Essential metrics to measure growth marketing success Effectively measuring the success of your growth marketing strategies is vital for achieving sustainable results. The key lies not only in collecting data but in turning that data into actionable insights that propel your business forward....
Members-only Demand gen 6 steps for powerful demand generation campaigns While many companies traditionally focused on capturing existing demand, this approach is no longer sufficient....
Members-only Growth marketing What is growth marketing? So you've heard the term “growth marketing” thrown around a lot and you're not sure what it means? Don't worry, you're not alone. In this article, we answer just that....
Members-only Retention marketing 9 retention marketing strategies that drive loyalty and repeat business Did you know that a 5% increase in customer retention can lead to more than a 25% boost in profit? Let's look at retention strategies that work....
Members-only Podcasts Empowering developers to build collaborative experiences We recently sat down with Rakesh Goyal, the founder and CEO of Velt, to get his take on how to effectively scale your messaging and positioning....
Members-only Exclusive articles Mastering technical competitive analysis and strategic positioning Unlock the power of strategic positioning and competitive analysis with insights from GitLab. From creating impactful demos to aligning with product management, this article shows how transparency and innovation can give your product the edge it needs in a crowded market....
Members-only Membership content How to present confidently (even when you're not!) Uncover the secrets to presenting with confidence! Salesforce’s Global Director of PMM offers practical advice on tailoring your message, preparing like a pro, and appearing confident on stage....
Members-only Customer acquisition How to build a customer referral program that drives value If you knew you’d be getting a “bonus for every five customer referrals”, would that motivate you? Probably, right? The same will be true for your consumer base....
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