Bryony Pearce

In episode 10 of the show, we caught up with Jeff Curie, Principal at The Curie Point, about everything from what drew him into the product marketing industry to the problems most CEOs face....

We take a deep dive into customer segmentation with Unbounce's Director of Product Marketing, Tamara Grominsky. From processes to filters to influencing the roadmap to reviewing to reporting, this show's jam-packed with tonnes of action-led takeaways....

“At its core, your brand promise should define your entire business and touch every aspect of your company.”...

As part of our ongoing mission to speak to 50 PMMs and learn about how they got into the industry, what their days look like and who they interact with most, we spoke to Linda Wang, Senior Product Marketing Manager over at Teachers Pay Teachers....

We caught up with SurveyMonkey's Director of Product Marketing, Sarah Din, about everything from a day in the life of her shoes to what skills she thinks PMMs need to nail first....

Product marketers arguably touch more departments than most day-to-day, that we know, but all that contact can be tough to keep on top of without a little help...enter this list....

Whether you’re managing one product or five, knowing what’s on the horizon the next day, week, month and quarter is critical in ensuring everyone - both in and out of your direct team - is aligned with your goals and aware of their responsibilities....

Not everyone can run 100m in 9.58 seconds like Usain Bolt. Or cook up a Michelin star meal like Gordon Ramsay. Or pick up the phone and convince someone to buy a new fridge. Or teach the next generation how to do maths. Or…well, you get the gist, and writing is no different....

Teams that consistently conduct win-loss interviews benefit from a 14% increase in win rates. Find out how to conduct effective win-loss interviews....

We’ve covered everything from how to get buy-in, key components to keep in mind, examples of the bad, and nine templates to help you shape the good....

There are lots of conversations around the role of a B2B and B2C product marketer, so, here’s our take on the similarities, differences, and what the future might hold....

Each outlet brings opportunities, but each opportunity comes with style barriers because what works in-app won’t necessarily sell on social. So, to help you hit your targets, here we’ll explain how you can optimise your words for each platform...