Members-only B2C 7 strategies B2C fitness apps use to increase customer engagement Discover 7 ways B2C fitness apps use different strategies to increase customer engagement, improve their value proposition, and differentiate their app from the crowd....
Members-only Podcasts How to navigate your product marketing promotion | Sapir Segal, Fiverr Wanna know how to navigate your next promotion, or tackle your first role as a solo product marketer? Tune in for more....
Members-only Customer & Market Research State of Market Research Report Download the latest insights and trends in the market with the State of Market Research report, get industry knowledge, and stay ahead of the competition....
Members-only Team membership case studies “PMA was the best place to go.” | RingCentral Explore RingCentral's experience with the PMA Pro Membership team plan and how it helped the team achieve its goals....
Members-only Analyst relations What is analyst relations? Best practices and key metrics Unlock the power of analyst relations for your business with our comprehensive guide. Learn best practices and metrics to measure for success....
Members-only Podcasts Transitioning from sales-led growth to a product-led growth hybrid model | Umang Sejpal, Cofenster Learn how to transition your business and approach from a sales-led growth model to a hybrid product-led growth model....
Members-only Developer marketing How to advertise to developers in the right way Developers are often seen as a difficult audience to reach, with many marketers struggling to effectively target this demographic. However, advertising to developers can be an effective strategy if done the right way....
Members-only Product-Led How to be a product-led product marketer What does it take to be a product-led product marketer and how can you adapt your marketing approach for success? Read more to find out....
Members-only Certifications Pave your way to a stellar product-led growth approach Learn how to emphasize your users, empower your product teams, and prioritize your product’s value with Product-Led Growth Certified: Core....
Members-only Podcasts The API framework you need to improve cross-functional relationships | Ken Oestreich, Fountainhead Product Marketing Improve your cross-functional relationships with this API-based framework for communicating with internal teams....
Members-only Reports PMA Pulse 2023 Download PMA Pulse 2023 to discover this year's best product marketing solutions on the market that'll help you excel in your role....
Members-only Podcasts Empathy, networking, and storytelling - the three keys to product marketing success | Jen Jones, CMO at commercetools Jen and Mikey have a great conversation around the value of network and building mentor relationships throughout your career, why empathy and consistency matter in what we deliver to sales, and capitalizing on storytelling opportunities....
Members-only Customer Retention 7 proven strategies for new customer acquisition Grow your business, give your product the recognition it deserves, and increase your sales with seven new customer acquisition strategies for your 2023 plan....
Members-only Survey State of Product Marketing Leadership 2023 survey Take our State of Product Marketing Leadership 2023 survey and be a part of a deep-cut analysis of all things product marketing leadership....
Members-only A year in review: Product Marketing Alliance in 2022 To ring in this new year and give ourselves a well-deserved pat on the back, we figured we’d reflect back on our biggest accomplishments of 2022....
