Members-only Technology Understanding customers' unique learning needs when onboarding Thomas Eugene, Merydyan Technologies In this episode of Product Marketing Life, Thomas and Mark discuss how critical it is to understand your customers and their unique learning needs when onboarding them to your product....
Members-only Careers How to get into product marketing [eBook] Download this free guide and receive indispensable information on how to get into a product marketing career, whether you have similar career experience, or not....
Members-only Product-Led Trial-to-subscription conversion framework The key methods you can follow to improve trial-to-subscription conversions....
Members-only Careers Advice for women getting into product marketing We spoke to women product marketers about being overlooked due to gender, advice for prospective PMMs, and spotlit those who've inspired them....
Members-only Podcasts How to find your dream PMM role during a recession | Yi Lin Pei, Teachable In this episode of Product Marketing Life, Yi Lin shares her thoughts and advice on navigating the PMM job market during the current economy....
Members-only Why The Alliance uses Beamer: A case study Read on to discover how the Content Team at The Alliance uses Beamer to effectively communicate with their users....
Members-only Customer Marketing What is customer relationship marketing? In this article, we focus on how to optimize Customer Relationship Marketing to improve your company reputation and success....
Members-only Podcasts The emergence of product marketing consultancy | Shirin Shahin In this episode of Product Marketing Life, host Mark Assini and Shirin Shahin discuss the emergence of product marketing within the consultant space....
Members-only Survey Product Marketing Salary Survey | 2022 Take the 2022 Product Marketing Salary Survey to lift the lid on how much product marketing professionals from all over the world are being paid....
Members-only Case studies “The PMA Master’s courses are an excellent investment in your career.” - Andy Vale, Infinity We spoke to Andy Vale, Product Marketing Manager at Infinity about his experience with the Mastering Product Marketing subscription with Product Marketing Alliance....
Members-only Reports The Sales Enablement Landscape (2022) Discover stats, advice, approaches, and tools within this year’s Sales Enablement Landscape report that’ll help you understand where you need to focus your SE efforts....
Members-only Podcasts The power of qualitative data | Jon Neher, Vendasta In this episode of Product Marketing Life, Jon Neher and host Mark Assini explore the power of qualitative data as part of a product marketer’s storytelling toolkit....
Members-only eBooks 5 essential day-to-day templates for successful product marketers This guide has been created to give you five templates for some of the most common and important product marketing strategies....
Members-only Podcasts The role of storytelling in product marketing | Danny Peavey, StorySells Join host Mark Assini and CEO of Story Sells Danny Peavey as they discuss the role of storytelling in product marketing....
Members-only Leadership Leading, building, and growing great product marketers There are certain things you can do that can give you more structure in your role and responsibilities as a product marketing lead, and in this article, Aaron Brennan gives you some tips and tricks to do just that....
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