Members-only Survey The State of Competitive Enablement Report 2022 survey The survey for the State Competitive Enablement Report 2022, exploring how PMMs are streamlining internal CE processes....
Members-only Podcasts The benefits of a Go-to-Market playbook | Clayton Pritchard In this episode of Product Marketing Life, host Mark Assini and Clayton Pritchard discuss the benefits of having a Go-to-Market playbook to help your product marketing team....
Members-only Growth Tips to conquer product marketing and organization growth In this article, we analyze how growth changes within each organizational structure, and how to improve growth depending on what your circumstances are....
Members-only Podcasts The relationship between brand and marketing | Mark Huber, metadata.io This week on Product Marketing Life, host Mark Assini spoke to Mark Huber, Head of Brand & Product Marketing at metadata.io...
Members-only Go-to-Market The influence of PM/PMM relationships in go-to-market strategy Shirin Shahin, Product Marketing Leader, and Consultant gives some insights and advice on the relationship between PMs and PMMs, focusing on this dynamic during a product launch...
Members-only Podcasts Running a product marketing focused agency | Raechel Lambert, Olivine This week on Product Marketing Life, host Mark Assini is joined by Raechel Lambert, Co-Founder and VP of Product Marketing at Olivine....
Members-only Careers How to overcome common product marketing challenges Navigating a product marketing career is hard. In this article, we explore the most common challenges of the role and how to overcome them....
Members-only Competitive Intelligence How competitive pricing intelligence can increase revenue No-one likes talking about money, least of all your competitors. In this article, we go through how you can gather competitive pricing intelligence to optimize your product marketing strategy....
Members-only 30+ product marketers to look out for in 2022 We have put together a list of over 30 influential product marketers who we should be looking out for in 2022....
Members-only Podcasts Product Marketing Life | 2021 Highlights This week on Product Marketing life, host Mark Assini looks back at some of the best highlights from the podcast in 2021....
Members-only Leadership 60 product marketers leading the way in 2022 Following on from the Top 100 Product Marketing Influencers report, we have put together a list of 60 PMMs leading the way in 2022....
Members-only Introducing 2021’s Top 100 Product Marketing Influencers Every year, we at Product Marketing Alliance ask the product marketing community to nominate those within the industry who inspire them and have had a profound impact on their career. This year, our lineup is looking particularly magical....
Members-only 2021's Top 100 Product Marketing Influencers Here's the third installment of our Top 100 Product Marketing Influencers report. Read on to discover who's included....
Members-only The growing role of fintech at SaaS businesses | Edward Ramsden, Clio In this episode, Mark and Edward explore the growing role that fintech is now playing at many SaaS businesses across the globe....
Members-only Personas How to use social media to create buyer personas Discover how social media is integral in helping to build and optimize your personas, and how to do so....
