Members-only Recruitment Which product marketing skills do recruiters value most? Discover what product marketing recruiters value the most and how to sell your skills to make the next career step....
Members-only Brand marketing What is brand marketing? Discover the power of brand marketing and how it can elevate your product strategy. This article explores the key principles of effective brand building and how to seamlessly integrate it with product marketing for maximum impact....
Members-only Product Marketing Awards 2024: Your finalists The votes are in, which means it’s time to announce the finalists for the Product Marketing Awards 2024!...
Members-only Sales Enablement What are the most effective sales enablement assets? Maximize your sales team's impact with the right mix of customer case studies, sales scripts, product demos, and other high-performing enablement assets....
Members-only Startup The growing trend of PMMs reporting directly to the CEO Explore the rising strategic importance of product marketing, with new data revealing direct CEO reporting and its implications for driving business vision and market success....
Members-only Leadership Product marketing leadership resource portal Level up your product marketing leadership with our premier resource hub. Unlock proven strategies, expert guidance, and essential tools to drive impactful campaigns and accelerate your career....
Members-only Personas What is a persona in marketing? Buyer and user persona guide Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table....
Members-only Metrics & OKRs Why metrics are your strategic advantage Data proves vital for product marketers: 88.1% track KPIs to demonstrate impact and drive success. Learn why metrics matter from industry experts....
Members-only Leadership State of Product Marketing Leadership 2024 Report Gain fresh leadership perspectives, map your career roadmap, and refine your leadership credentials with the State of Product Marketing Leadership report....
Members-only Pricing Cost-plus pricing: How and when to do it Read on to understand how and when to effectively use cost-plus pricing, the pros and cons of the strategy, and how to calculate it correctly....
Members-only Customer & Market Research The role of use cases in marketing Discover diverse use cases tailored to customer needs. Boost sales by showcasing your offering's versatility and value in real-world scenarios....
Members-only Careers How to transition into product marketing Wanna follow in their footsteps and make the transition from your current role to a product marketing position? In this article, we’ll be focusing on essential topics relating to transitioning into a product marketing job....
Members-only Product Marketing Strategy How product marketing evolves at every stage of the company lifecycle What is it like scaling a company from early stages to something much larger? Discover how product marketing evolves across seed, growth, and enterprise stages...
Members-only Win/Loss How to learn from lost opportunities with Molly Chapman, MoorePay Molly Chapman shares insights on mastering opportunity loss analysis, combining data, automating processes, and refining strategies. Tune in for actionable advice and a real-world case study!...
Members-only Metrics & OKRs The product marketing paradox: KPIs vs. budget How can product marketing success be effectively measured and demonstrated without allocated funds? Let's find out....
