Members-only Podcasts Lessons in alignment and the power of collaboration with Amit Alagh Join Nitin Kartik and Amit Alagh as they share insights on the importance of collaboration between product management and product marketing....
Members-only Positioning & messaging Effortless product messaging: Easy guide [Video] Learn more Enjoyed this video? Why not check out some related reading 👇 How to write human messaging: Practical tips for better copyIs your...
Members-only Podcasts Powerlifting and PMMing at a Series A startup with Emily Pick, Senior PMM at Rattle In this episode of Product Marketing Life, host Collin Mayjack speaks with Emily Pick, Senior PMM at Rattle to discuss her experience as a founding PMM at a Series A startup....
Members-only Positioning & messaging Top 5 reasons why Messaging Certified should be on your product marketing to-do list Sign up for Messaging Certified: Masters and uncover a whole host of hard and soft skills you can apply directly to your role and advance in your career....
Members-only Personas What is a brand persona? Examples inside Learn how to build a brand persona and align it with your social campaigns in order to optimize your company's online presence....
Members-only Product Marketing Strategy How to use personalization tactics in your product marketing strategy Discover proven personalization tactics to keep users engaged and drive conversions. Click to unlock powerful strategies....
Members-only Pricing Analyzing pricing strategies for in-app purchases, with Mark Assini Join Nitin Kartik and Mark Assini as they have a riveting discussion on pricing strategies, customer impact, and the art of turning short-term pain into long-term gain....
Members-only Podcasts From PMM to VP in 3.5 years with Grant Duncan, VP of Marketing at HST Pathways Learn how Grant Duncan, VP of Marketing at HST Pathways went from PMM to VP of Marketing in just 3.5 years....
Members-only “The program’s diverse cohort fostered meaningful connections” - PMM Scholar Program with Pratham Sharma Gain valuable insights into the PMM Scholar Program by reading about the firsthand experience of recent graduate Pratham Sharma....
Members-only Podcasts From layoff to job offer: Navigating product marketing job transitions with Yi Lin Pei Join Nitin Kartik and Yi Lin Pei as they discuss a time where Yi Lin helped a client land a job in product marketing within two months during a challenging job market....
Members-only Developer marketing How to lead a successful messaging workshop for developer products This is going to be all about how you run a workshop to get a bunch of people in the room. Messaging and positioning is a group activity, and it definitely requires a little bit of thought to make sure that everyone's time is spent effectively, especially your time as a marketer....
Members-only Is there a gender pay gap in product marketing in the US? The fight for pay equity has raged on for decades, but what is the real state of the gender pay gap for product marketers in the US in 2024?...
Members-only Positioning & messaging Perceptual product positioning maps: explained [Video] Discover how to use perceptual product positioning maps to enhance your product marketing strategy....
Members-only Podcasts When and why to delay a product launch, passing the mic, and a fresh start, with Collin Mayjack, PMM at Dataro In the 100th episode of Product Marketing Life, host Mark Assini bids farewell and hands over the reins to new host, Collin Mayjack, PMM at Dataro....
Members-only Case studies “It's fulfilling to share experiences and insights while also receiving fresh perspectives and ideas in return” PMA Mentorship program Discover an enriching journey between mentor and mentee, fostered through the Product Marketing Alliance mentorship program....
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Easy guide [Video]](https://www.productmarketingalliance.com/content/images/2024/05/PMA_Content-Hub-Product-Marketing-Unpacked_Youtube_Thumbnail_Template_--28-.png)
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