Members-only B2B Is A/B testing still relevant in B2B marketing? We’ve been hearing some conversations around whether product marketers think that A/B testing is still useful, particularly for those with larger companies....
Members-only Podcasts Quickbase's winning formula for data-driven product marketing Tune in to hear how the team at Quickbase use a winning formula to position the company in a market that requires a more targeted, data-driven approach....
Members-only “The best thing that’s happened on my PMM journey” – PMM Scholar Program with Gbemileke Ojeniran Gain valuable insights into the PMM Scholar Program by reading about the firsthand experience of recent graduate Gbemileke Ojeniran....
Members-only Articles Top product marketing predictions for 2024 As we bid farewell to 2023, let's turn our gaze to the future of product marketing and explore what lies ahead in 2024....
Members-only Go-to-Market What is a go-to-market strategy? A go-to-market strategy fuses together all of the elements that drive a business, such as marketing, content marketing, customer intel, and brand development, and provides an action plan for how you can better reach your customers....
Members-only Personas How to improve your buyer personas But it’s not always necessarily plain sailing. While designed to bring a whole host of benefits, there are times when personas fail - but when is this the case, and more importantly, why?...
Members-only Developer marketing The ultimate marketing guide for indie game developers Making noise about your new game release in an already crowded market can be a challenge. Here's what you can do to boost your chances....
Members-only Competitive Intelligence 5 effective strategies for competitive monitoring In today's fast-paced business world, keeping up with your competitors is crucial for success. This is where competitive monitoring comes in....
Members-only Developer marketing Writing great technical tutorials for developers Whether you’re a software engineer who’s been asked to write something for your company’s blog or documentation, or you’re a non-technical marketing person who’s trying to help their contributors improve their skills, here's how you can write better tutorials....
Members-only Podcasts Tailoring your go-to-market to your specific sub-vertical's ICP | Shaalin Parekh, Champify Learn how to tailor your go-to-market strategy to your sub-vertical's ICP from Shaalin Parekh, Founding Marketing Lead at Champify....
Members-only Articles How to use ChatGPT for product marketing What is ChatGPT and how can you use it to your advantage as a product marketer? Read more to find out....
Members-only Case studies Learner of the Month, March 2023 | Minesh Patel, Vertex Inc Explore Minesh Patel's success story and gain valuable insights into continuous learning and growth in the field of product marketing....
Members-only Podcasts A framework to achieve go-to-market success with horizontal products | Robert Kaminski, Fletch PMM Tune in to hear how to achieve go-to-market success with horizontal products, and create and share actionable insights and guides on LinkedIn....
Members-only Positioning & messaging How brand messaging changes for B2B and B2C companies This article looks at how messaging changes in both B2B and B2C companies, from the tone of voice to platform choice....
Members-only Leadership State of Product Marketing Leadership 2023 Report Gain fresh leadership perspectives, map your career roadmap, and refine your credentials with the State of Product Marketing Leadership report....
