Lawrence Chapman

We spoke to Martin Aguinis, Head of Global Marketing for Flutter, at Google, about scaling campaigns and reaching the all-important 99%....

No business can retain every one of their customers. Nonetheless, this doesn’t mean you can’t put measures in place to reduce churn, in a bid to keep your all-important customer base intact....

Here’s a selection of just some of the best tools on the market you can use to elevate your email marketing, each of which have been approved by PMA....

A mission statement outlines the objectives and values of a solo practitioner, small business, or a large-scale organization. It focuses on the goal, product, and services, as well as which segment of the market it’ll hone its attention to....

Training sessions aren’t reserved exclusively for the run-up to launch. They can - and should - be used all-year-round to ensure all your hard work is front of mind, and people are continually refreshed on how to use assets...

The relationship between product marketing and product serves as a differentiating factor between PMMs and the rest of the marketing team and it’s often considered we understand what makes product teams ‘tick’....

Mary Sheehan, Senior Product Marketing Manager at Adobe, lifted the lid on the approaches companies adopt when launching a new product, whether they’re big or small....

With a whole host of enthralling insights on the PMA site, as well as the first steps towards the Sales Enablement Landscape Report 2020, we’ve headed into this week with a spring in our step. So, without further ado, let’s check out the ever-impressive contributions from the Slack community....

The importance of narrative design is becoming increasingly recognized, with Marcus Andrews, HubSpot's Product Marketing Group Lead, predicting narrative design could potentially replace product positioning....

Holly Watson, Director of Product Marketing at Sprinklr, offered her expertise to clarify the nuts and bolts of collaboration within an organization....

It was very much a case of ‘business as usual’, last week, as we continued to mind map an Avante-Garde approach for the ever-growing legion of product marketers in the world....

Messaging and onboarding are vital in the world of product marketing. Which is why we've taken the time to put together a list of tools you can use to make life easier. Check 'em out....

It’s a royal pain in the backside when you have a job to do but aren’t equipped with adequate resources to do what you’ve gotta do. So, we pitched in, got our hands dirty, and created the PMM Tech Stack, a directory designed to give PMMs access to an array of tools to complete tasks with aplomb....

Amid last week's magic, we weren’t surprised to see our Slack community continuing to contribute a wealth of awesome PMM material, so, let’s check out a selection of the questions posed....

Hot on the heels of #PMMfest, we kept the ball running with the launch of Product Marketing: Core [Live & Online]. Let’s check out the topics and trends from the Slack community during last week....