Lawrence Chapman

Storytelling is a process used by product marketers to essentially communicate a message to their audience, via the combination of fact and narrative....

Product messaging frameworks, AKA message maps, come in all shapes and sizes. When you’re selecting your framework, ask yourself, “who is the intended audience” as this’ll determine whether you need something plain or fancy, poetic or technical....

Content plays a prevalent role in the product marketing process. Not only does it answer key questions your target personas may have about your product, but it also helps you establish trust, build relationships, boost your conversion rates, and generate further leads for future campaigns....

After seeing one of our posts on LinkedIn, Rahim Kaba, VP of Product Marketing at OneSpan, discovered Product Marketing: Teams. Before long, he and his colleagues had become PMM certified....

Effective product positioning is crucial for differentiating your offering and influencing purchase decisions. It establishes your product's value and gives customers a reason to choose it over alternatives....

Repeat business is where you’ll make the real money. It doesn’t matter if you’re a B2B consultancy with a handful of major clients or a FMCG brand with millions- if you can’t get people coming back for more then you won’t be around for long....

Product positioning is a strategic exercise we use as product marketers to find a product or service’s place in the market. As part of the positioning process, PMMs often create a product marketing map - but what are they, and how can they improve your positioning strategy?...

A lot can be learned by getting comfy in front of the fireplace and losing yourself in a page-turner. Check out our list of definitive product marketing reading list....

You can’t begin your PMM expedition without the right knowledge. From key skills needed for career progression to how to choose your next role and more, here's how to break into product marketing management....

But it’s not always necessarily plain sailing. While designed to bring a whole host of benefits, there are times when personas fail - but when is this the case, and more importantly, why?...

Product marketing is a notoriously difficult discipline to define. Product marketing is deeper than ensuring a new product launches successfully, and is all about being customer-obsessed....

In this episode, host Mark Assini is joined by Aubrey Chapnick, Senior Product Marketing Manager at Q4. Aubrey’s path to PMM is highly unconventional. He initially wanted to join the military to become an F-18 fighter pilot but ended up going in a very different direction....

I'm Jasmine Jaume, Group Product Marketing Manager for Intercom’s core product marketing team and developer platform. I'm excited to share with you what a day looks like for me in this role, lessons I’ve learned throughout my career, as well as product marketing best practices not to follow....

Dotting the i's and crossing the t’s: Refine the intricacies of your Go-to-Market strategy hones in on the intricacies of an area every product marketer simply has to succeed in their role....

Hot on the heels of April’s Learner of the Month, Kripa Sitaraman, Market Competitive Analyst, Product Marketing at VMware, it’s our pleasure to announce that the Learner of the Month award for May goes to Isamar Vega....