Lawrence Chapman

While the roles of PMs and PMMs share some similarities, they aren’t identical, and with many Product Managers deciding to transition into a product marketing role, it’s important to understand how they differ....

Want the definitive playbook on the competitive intelligence function? Want tried and true methods, templates, and frameworks you can apply to your role today? Grab your free copy of this eBook and take your competitive intelligence program from chaotic to supersonic....

In this episode, host Mark Assini is joined by Jessica Andrews, VP of Marketing at Copper. Jessica shares how she and a group of individuals at Copper brought their newest product, Wyndy, to market, how ICP research helped the launch, and how the team navigated entering a new customer segment....

Following an unconventional route into a PMM career, Brianna Cabral, Product Marketing Manager at Arena, signed up for a PMA membership and has gone from strength to strength....

Go-to-Market Blueprint targets the core topics of GTM strategy, from ideation, to delivery, to growth and everything in between. This interactive course allows you to learn, practice and perfect your skills so you can build and implement every Go-to-Market strategy with confidence....

In this episode of Product Marketing Insider, Lawrence Chapman is joined by Robbie Ware, Product Marketing Consultant, Platform Partnerships at TransUnion....

In this episode, Devon O'Rourke, Founder & Manager Partner at Fluvio, shares a breadth of transferable insights guaranteed to enhance your Go-to-Market strategy....

Ever wondered what the world of a VP of Product Marketing looks like? Well, in this extra special episode, we've managed to pin down time in the diary of Harvey Lee, VP of Product Marketing at Product Marketing Alliance, who offers an exposé into what a day in his life as a VP looks like....

We’re thrilled to announce Kripa Sitaraman, Market Competitive Analyst, Product Marketing at VMware, is our learner of the month for April, following her completion of Product Marketing Certified: Core....

A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market....

In this episode, host Mark Assini is joined by Bhargav Brahmbhatt, Senior Product Marketing Manager at Harness for a discussion on building a product marketing team in a startup environment....

In this episode of Product Marketing Insider, host Lawrence Chapman is joined by Sandeep Bhara, Fintech Marketing Director....

In this episode of Product Marketing Life, host Mark Assini welcomes Zoey Morck, Customer Marketing Manager at Logz.io, who outlines how customer marketing and product marketing go hand-in-hand....

Communication’s a key trait that’s often considered an indispensable characteristic for product marketers, so much so, in the State of Product Marketing Report 2020, a resounding 79.8% of people we surveyed identified strong communication as the skill they valued the most....

Ana challenges a common assumption that PMMs need to occupy a senior position to lead from the front at their company and shares ways in which product marketers can lead without authority....