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Building credibility as the owner of a CI program | Holly Jackson, Head of Competitive Intelligence at Talkdesk

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Why is market research important in product marketing?

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The importance of cross-functional collaboration with Alison Hayter, Director of Product Marketing at Loopio

Analyst relations Sponsored

The role of analyst relations in product marketing | Jana Frejova, Product Marketing Lead at Spendesk

Competitive intelligence & analysis Sponsored

Is enough PMM budget spent on competitive intelligence tools?

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“The PMA Scholar Program helped me tackle the role with confidence.” - Tranquil Media Group

Customer Retention Sponsored

How to reduce customer attrition

Metrics & OKRS Sponsored

Which sales pipeline metrics should businesses track?

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The musings of an award-winning PMM | Jeff Rezabek, Director of Product Marketing at Testlio

Win/Loss Sponsored

How to use win-loss interviews to improve your product

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The State of Product Marketing Leadership Report 2022 has arrived

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From ops and analytics to PMM | Candace Marshall, Director of Product Marketing, Zendesk

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Digital transformation in product marketing | Kirsten Jepson, Director of Product Marketing at TELUS International

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Tips for refining product messaging | Ashley Wood, Head Of Product Marketing at LANDR Audio Inc.

Go-to-Market Sponsored

What is beta testing? And how is it done?