Product Marketing Alliance

Our new course, Analyst Relations Certified: Masters has been built to revolutionize how you approach your analyst team to give you an advantage....

Jay Chang, a Product Marketing Manager at Google, shares his top tips for launching viral product demos....

Our brand new course, Market Research Certified: Masters, has been built to help you streamline your approach for success and become the expert researcher for your company....

Join us as we catch up with some very important people from behind the scenes to get an inside look into the makings of Product Marketing MisUnderstood....

Our brand new course, Metrics Certified: Masters, has been built to help you determine your strategic value and turn your metrics into growth....

Discover how to look at existing categories and create something that aligns with what your company wants and needs....

Discover how to tap into your shared customer mindset, why it's important, and how to find yours....

Customer obsession starts from having absolute clarity about the problem we are solving for the customer - current or future....

Learn how product-led growth can create a new opportunity for product marketers to prove career-building growth....

Our brand new course, Customer Marketing Certified: Core has been built to provide you with everything you need to make an impact in customer marketing....

Read Product Marketing Misunderstood and you’re guaranteed to become confident proving your value and never struggle to explain yourself again....

Join Tricia Gellman as she discusses how to build your career as a product marketing leader....

Discover how to understand product problems and objectives even if they're not yours and build a complete GTM strategy....

Sign up for our Storytelling Certified: Masters course to learn everything you need to successfully sell your product from leading experts....

Discover the key assets every product marketer should have in their bill of materials and how to repurpose them....