Members-only Content Marketing How to create technical content as a PMM If you’ve got a best practice template, cheat sheet, policy, pathfinder or tutorial on the horizon, we’ve compiled a list of everything you need to consider to create technical content that’s engaging, insightful, and understandable....
Members-only Awards Product Marketing Awards 2019 The annual product marketing awards honour the people and organizations who are transforming their business through excellence in product marketing....
Members-only From 0 to 1: How Uber manages product launches Esther Porte, Product Marketing Manager at Uber shares her involvement in launching new business lines in growing markets, promoting shiny new JUMP eBikes and most importantly, helping make the customer feel like a 'superhero' on their daily commute....
Members-only Understanding Product Marketing Alliance "House Rules" & "Trust Levels" The house rules & user trust system is a fundamental cornerstone of PMA....
Members-only #PMM-Questions: User Tips and Tricks If you’re new to Product Marketing Alliance and the PMA Slack Channel, here are a few quick tips and tricks to get you started with #PMM-Questions...
Members-only Product Marketing Is Essential To Every Product A product marketing manager needs to understand a product back to front then communicate these elements to their users. This is not the job of traditional marketers or product managers, instead it needs to rest within a single function at a company....
Members-only Spread the word 📢 If you’re reading this it means you’re a PMA Founding Member so first off, thank you for being with us from the start!...
