Members-only Podcasts Navigating the multi-faceted role of product marketing [Video] Dive into the many different roles of product marketing in an organization...
Members-only Podcasts Bringing a forgotten product back to life with Matt DePersis [Video] Dive into the intricacies of reviving a dead product with a product marketing maestro...
Members-only Podcasts The good, bad, and spicy of transparent pricing with Madeleine Work Having transitioned from content marketing, Madeleine brings a sharp focus on clear messaging and customer-centric storytelling....
Members-only Podcasts Unleashing the power of sales-marketing synergy with Aphrodite Brinsmead Remove friction and create streamlined alignment for your org....
Members-only Membership content Ten tips to uplevel your leadership How can you become a more impactful leader? Angela Byers, Senior Director at Microsoft, offers 10 tips to help you lead your team to success....
Members-only Product Launch HEART framework for UX A helpful document that outlines each of the five key HEART metrics. Download for step-by-step instructions on how to use the framework....
Members-only Customer Retention The power of customer feedback with Steffi Li, Director of Product Marketing, Zilliz Learn how you can harness the voice of the customer...
Members-only Leadership Building a successful product marketing function with Gourav Sinha, Salesforce Want to build a solid product marketing function? This one's for you....
Members-only Sales Enablement "Death to one-page product documents" with Logan Hendrickson, PM Lead at 15Five Find out how you can ditch the one pager product documents right here....
Members-only B2B Gamified B2B marketing campaigns with Aliona Margulis, PMM at Satisfi Labs Arm yourself with gamification strategies for B2B marketing...
Members-only Leadership Navigating the inbound and outbound divide with Tamara Grominsky, Creator of PMM Camp Explore the divide between inbound and outbound in this dynamic discussion....
Members-only Podcasts Driving impactful customer stories with Tom Crist, Principal at Fluvio Solving the customer case study conundrum for impactful storytelling....
Members-only Positioning & messaging Storytelling marketing framework (with example) A framework designed to help you craft compelling product narratives that resonate with audiences....
Members-only Segmentation Customer segmentation template Essential prompts to help you categorize your customers into distinct groups based on various characteristics....
Members-only Product Marketing Strategy McKinsey 7S Model Framework Explore the McKinsey 7S framework and learn how to analyze and integrate the 7 key elements for streamlined, cohesive performance....
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