Members-only Positioning & messaging How to make your messaging punchy with Emma Stratton, Founder at Punchy Cut out the jargon and make your B2B messaging stand out...
Members-only Customer & Market Research Market sizing template Our market sizing template helps you estimating the potential of a market, including revenue and the number of buyers....
Members-only Product Launch Product launch framework slide deck A comprehensive guide that breaks down each stage of the launch process, from defining your audience to post-launch analysis....
Members-only Customer & Market Research How to define you ideal customer profile with Greg Leach, 7shifts In this dynamic discussion, find out how you pinpoint your ICP!...
Members-only AI Reimagining PMM with generative AI In his keynote talk from the Product Marketing Summit, Kip Yego, Global Program Director at IBM Data and AI, ran through interesting ways generative AI can transform product marketing....
Members-only storytelling Bringing your product into the foreground with Jeff Chase, Mary Lim and Rachel Sheldon The product marketing team at Vitally reveal the secrets to product adoption....
Members-only Product Marketing Strategy Lessons in graceful product retirement with Philip Voulgaris Learn how to turn product retirement into effective marketing...
Members-only Product Marketing Strategy How Clari dominated the revenue platform category with Julien Sauvage, Clari Julien Sauvage shares valuable insights for any marketing leader looking to blaze a trail through their industry....
Members-only Pricing Pricing and willingness to pay interview questions Targeted questions used in customer interviews to gauge how customers perceive the value of a product and what price they consider fair....
Members-only Product Marketing Strategy Achieving alignment in product marketing with Michele Nieberding, MetaRouter Master the ABC framework to smash your broader business goals...
Members-only AI Accelerator Institute The Generative AI Podcast AI Accelerator InstituteAI Accelerator Institute is an alliance of AI ecosystem innovators committed to creating the next generation of machine intelligence.YouTubeThe Generative...
Members-only Customer Marketing Customer journey map framework The customer journey map helps marketers and customer success professionals visualize and optimize the entire customer experience....
Members-only AI Accelerator Institute Explainable AI Everything explainable AI and more with hosts Paul Anthony Claxton and Rohan Hall for experts and enthusiasts alike....
