Saima Chadney

Saima’s passion for writing and creative design has led to her developing an interest in content marketing specifically focusing on learning more about writing blogs and social media content creation.

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Account-based marketing

Important KPIs to get the most from ABM (account-based marketing) + examples

Account-based marketing

What are the most effective channels for account-based marketing (ABM)?

Retention marketing

How to use email to improve customer retention rates

AI & Automation

The role of machine learning in direct marketing

Events marketing

What is B2B events marketing? Your complete guide

Retention marketing

Improving retention through inter-departmental collaboration

Agile marketing

The right way to run and structure agile team meetings

Retention marketing

How to boost your customer retention with social media

Social media marketing

Setting up your brand's LinkedIn page for success

SEO

How to use long-tail keywords to improve your B2B marketing