Stevie Langford

Priya discusses how to invest your time wisely, the significance of buyer pain points, and how AI tools can augment research and content creation to enhance productivity....

To sunset a product, you need to develop a business case, set a date and make an announcement, create a solid plan, communicate strategy, manage transitions, adjust marketing and operations, reallocate resources, and then review....

Product marketers in the US, on average, earn $162,649 total compensation, a base salary of $144,369, $13,341 in bonuses, and $10,736 in stock....

Joining the PMA community made perfect sense as a product marketer looking to continuously improve. It's a valuable resource for product marketers to keep up with trends across different industries, employing a product marketing function....

Product marketing covers a tremendous amount of territory that lives outside the bounds of any single department. It's a complex domain requiring both intense specialization and ongoing flexibility to pinpoint market opportunities and align organizations behind product visions....

Explore invaluable insights, game-changing strategies, and the personal journeys of top PMMs with our 2023 Product Marketing Life highlights....

Joining a start-up as a product marketing manager allows you to build a function from the ground up, but that blank slate can also prove daunting....

This course gave me the confidence to take ownership of the persona process at my company and develop the expertise to educate colleagues on their immense value....

These certifications have not only supplied me with processes that improved cross-functional alignment and market research, but they’ve also given me credibility which aided in earning the trust of stakeholders, leadership, and customers alike....

Have you ever wondered how your salary stacks up against other product marketing professionals? Or questioned whether that promotion was really enough to keep pace with the market? This year, we surveyed PMMs across the globe to create the most comprehensive PMM Salary report out there....

By moving beyond the traditional reactive nature of enablement, organizations can develop sustainable, scalable strategies that truly support their sales teams in a rapidly evolving market....

The certifications opened up those doors to me and enabled me to dive into positioning and messaging, pricing, personas, customer research, and even learning about consumer psychology and segmentation, which helped me to further build out enhanced sales enablement tools....

To be an empowering PMM leader, you need to make your team feel safe, retain and upskill top talent, communicate, be accountable, and more....

If you were a company that sold umbrellas, you’d have a much better chance at marketing them in London – where it typically rains over 100 days per year – than, say, Dubai. This is the kind of information geographic segmentation covers, cold, hard facts....

Tamara shares how her career has always embodied an entrepreneurial spirit, from partnering directly with founders during her PMM roles to recently stepping out on her own....