Members-only Podcasts How to create a unified launch process: Insights from Crownpeak's PMM | Aline Bezerra Tune in to the latest episode of Product Marketing Life where host, Mark Assini, is joined by Aline Bezerra, Senior PMM at Crownpeak, to talk about creating a unified product launch process....
Members-only Careers So, you want to become a product marketing manager? You can’t begin your PMM expedition without the right knowledge. From key skills needed for career progression to how to choose your next role and more, here's how to break into product marketing management....
Members-only A PMM's guide to international launches | Olga Laul, Regional PMM at Google In this episode of Product Marketing Live, host Mark Assini interviews Olga Laul, a Regional Product Marketing Manager at Google. Join us as Olga draws on her experience leading regional and global product launches and shares advice for effectively launching products internationally....
Members-only Case studies "The best program for today's PMMs" | Launa Chavez We spoke to Launa Chavez, Senior Product Marketing Manager, about her experience with her PMA membership. Open up your ears to discover why she thinks it's the best program for today's PMMs....
Members-only Podcasts Conversational marketing for personalized experiences | Joshua Diner, Group PMM at Infobip This week on Product Marketing Life, host Mark Assini is joined by Joshua Diner, Group Product Marketing Manager at Infobip to explore conversational marketing and communication, and how it can be leveraged to provide highly personalized experiences....
Members-only Careers 23 key skills every product marketing manager needs Product marketing is a notoriously difficult discipline to define. Product marketing is deeper than ensuring a new product launches successfully, and is all about being customer-obsessed....
Members-only Podcasts Managing the balancing act of pricing | Vaishnavi Ravi This week on Product Marketing Life, Mark is joined by Vaishnavi Ravi, founder and consultant at Market Maven, to discuss her experiences of leading major pricing changes....
Members-only Awards Product Marketing Awards 2023: get your ballots ready The countdown is on for the annual celebration honoring product marketing mastery. Don't miss your chance to recognize the top PMM innovators by submitting your nominations for the 2023 Product Marketing Awards, happening this fall. Help us celebrate the creative minds moving the industry forward....
Members-only Podcasts The dos and don’ts of competitive enablement | Dejan Gajsek Discover the "dos and don'ts" of setting up competitive enablement programs with Dejan Gajsek, founder and CEO of Grow + Scale....
Members-only Win/Loss Increasing revenue and retention with win-loss analysis | Ryan Cuellar In this episode of Product Marketing Life, host Mark Assini is joined by Ryan Cuellar, Chief Delivery Officer at Primary Intelligence, about the ways in which win-loss analysis can be used to increase revenue and retention....
