Will Whitham

Will has written copy and content both in-house and agency-side for a broad variety of brands, industries, and international audiences. He's the host of the CMO Alliance podcast, CMO Convo.

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Account-based marketing

How to structure an account-based marketing (ABM) team

Team alignment

How to respond to a marketing RFP (request for proposal)

AI & Automation

The role of artificial intelligence in lead generation

Email marketing

Essential B2B email marketing KPIs

Brand strategy

How B2B brands can build trust with customers

Retention marketing

What is a retention marketing manager?

Leadership

The importance of building a creative culture as a CMO

Revenue marketing strategy

The ultimate revenue marketing glossary: Key terms explained

Growth marketing

5 lessons on growth culture from building a decacorn

Leadership

CMOs: Know your customer, know yourself

Brand strategy

Chris Kelly explains how to fix brand marketing analytics

Leadership

Marketing inside out: Put your team first

B2B marketing

Approaching B2B with a B2C mindset with Mai Fenton

Social media marketing

Is it time for your B2B brand to be on TikTok?

State of B2B marketing survey