![Perceptual product positioning maps: explained [Video]](/assets/built/nno-image-thumbnail.png?v=290ef855cd)
Perceptual product positioning maps: explained [Video]
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What is a perceptual product positioning map?
Perceptual product positioning maps play a vital role in a positioning strategy. Here’s what they are, why they’re handy, and how to create them.


What is positioning? | The complete guide
A market positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product.


How to create effective product positioning + examples
Effective product positioning is crucial for differentiating your offering, establishing your value, and giving you the edge over competitors.


![Perceptual product positioning maps: explained [Video]](/assets/built/nno-image-thumbnail.png?v=290ef855cd)