Scaling messaging: From awkward to awesome in 5 steps [Video]

Make a mark with your next round of messaging.

Hi, everyone! I’m Dana, part of the product marketing team at Workiva. Today, we’ll be discussing five tips to take your messaging to the next level.

Product messaging frameworks, AKA message maps, come in all shapes and sizes. When you’re selecting your framework, ask yourself, “who is the intended audience” as this’ll determine whether you need something plain or fancy, poetic or technical.