Members-only Analyst relations How PMMs can use analyst insights to dominate markets A proven framework for using competitive evaluations to drive product marketing success...
Members-only Membership content Best practices to develop your analyst relations strategy Join me for a deep dive into the world of analyst relations. We’ll cover... - Analysts’ vital in the tech space - The four steps to build your AR strategy - How to engage analysts throughout your GTM - How to measure your AR strategy's impact - Some best practices and hard-won lessons...
Members-only Analyst relations What is analyst relations? Best practices and key metrics Unlock the power of analyst relations for your business with our comprehensive guide. Learn best practices and metrics to measure for success....
Members-only Analyst relations How to launch a successful analyst relations (AR) program Analysts are a vital part of a company’s PR strategy as they influence key decision-makers such as investors, customers and partners through their published research and opinion pieces. Business impact from industry analysts can be a healthy mix of objective and subjective; public and private....
Members-only Analyst relations Meet the Masters: Analyst Relations with Daniel Kuperman Tune into our brand-new podcast series, Meet the Masters, and join Daniel Kuperman, Head of Core Product Marketing and Go-to-Market at Atlassian to discuss all things analyst relations, how to leverage insights profitably, and much more....
Members-only Analyst relations How to align product marketing, revenue, and analyst goals for success This article will show you how to revolutionize your relationships with revenue and analyst teams to accomplish each of your departmental goals....
Members-only Analyst relations The role of analyst relations in product marketing | Jana Frejova, Product Marketing Lead at Spendesk This week on Product Marketing insider, Lawrence Chapman, Senior Copywriter at Product Marketing Alliance, is joined by Jana Frejova, Product Marketing Lead at Spendesk....
Members-only Competitive Intelligence Data-Driven Competitive Analysis: SEMRUSH eBook Despite the ubiquity of data available online, the challenge of fully harnessing it still lies. This ebook provides actionable and hands-on guidance into the world of market analysis and competitive research for product marketing practitioners....
Members-only Analyst relations The relationship between product marketers and market analysts In this article, we’re focusing on the relationship between product marketing and market analysts, who also play a pivotal role in helping PMMs accomplish their short and long-term goals....
Members-only Analyst relations Product marketing strategies for analyst relations Does the thought of interacting with analysts send a shiver down your spine? It used to be a bone of contention for me and was an area I struggled with early on in my PMM career. I want to share how to influence your A/R strategy, why PMMs need to worry about A/R, the role of PMM in A/R, and more....
