Members-only Product Demos 6 ways to personalize the buyer journey with interactive demos Discover 6 proven strategies for leveraging product demos to personalize the customer journey....
Members-only Positioning & messaging Words that sell: Crafting value propositions that convert Dive into our comprehensive guide on crafting value propositions that captivate and convert. Get expert tips on emotional appeal, simplicity, and testing from a seasoned product marketer, and raise your marketing game....
Members-only Membership content The power of internal branding in product marketing John McKiernan shares how internal branding and storytelling helped him turn around the struggling launch of Jira Product Discovery. His internal racecar brand aligned teams to his vision and strategy, creating excitement that put the struggling product on track to hit its goals....
Members-only Product Marketing Strategy How to sunset a product: Complete guide + examples To sunset a product, you need to develop a business case, set a date and make an announcement, create a solid plan, communicate strategy, manage transitions, adjust marketing and operations, reallocate resources, and then review....
Members-only Careers What’s the average salary for a US-based product marketing manager? Product marketers in the US, on average, earn $162,649 total compensation, a base salary of $144,369, $13,341 in bonuses, and $10,736 in stock....
Members-only Product marketing: Accurate title or infuriating buzzword? Product marketing covers a tremendous amount of territory that lives outside the bounds of any single department. It's a complex domain requiring both intense specialization and ongoing flexibility to pinpoint market opportunities and align organizations behind product visions....
Members-only Membership content Unlocking synergies: A mile in the user’s shoes Looking to take your user experience to the next level? Let's dive into some real-world strategies for UX success! Get inspired by industry leaders like Xbox who use feedback to transform their products and keep users coming back for more....
Members-only Leadership How to effectively disagree with superiors at work Disagreeing with your superior isn’t about challenging authority by saying, “You’re wrong and I’m right.” It’s about contributing positively to the decision-making process and overall success of the organization....
Members-only Careers What to expect from a career in product marketing Embark on an in-depth exploration of the product marketing profession, understanding not only its challenges and rewards but also its pivotal role in organizations. Find out if this fast-paced, influential, and diverse role suits your career ambitions and personal strengths....
Members-only Startup Chaos and blank slates: How to lead a start-up as a PMM Joining a start-up as a product marketing manager allows you to build a function from the ground up, but that blank slate can also prove daunting....
Members-only Getting up to speed for customer interviews as a product marketer To truly get an accurate sense of your ideal customers, you need to go and talk to them. There’s just no getting around it, as time-consuming and logistically challenging as it may be....
Members-only Membership content Reinventing yourself: An approach to reimagining your career, learning, and relationships Embark on a journey of professional transformation. Learn to align your career with your personal values, adapt to evolving job markets, and embrace continuous learning....
Members-only Leadership Unlocking leadership mastery: The PMM's guide to radiating executive presence Explore an in-depth guide to mastering executive presence as a PMM. Gain valuable insights into effective communication, influencing without authority, building trust, and making a lasting impact in your organization. A must-read for PMMs aiming to lead with authority and empathy....
Members-only Competitive Intelligence Competitive differentiation: How to stand out from the competition Competitive differentiation involves highlighting what makes your products or services unique. This could be a special feature, exceptional customer service, or an innovative marketing approach....
Members-only Membership content How to create a compelling story for technical products Explore a framework that will allow you to find and tell your product's story. Plus, learn seven storytelling methods you can use to make even the most complex products easy for customers to understand....
