Articles

As part of our research for the Competitive Intelligence Trends Report 2022, we asked respondents to reveal the following to help product marketers improve their CI programs in 2023: Competitive intelligence tips, and competitive intelligence tools....

Elliott Rayner and Matt Dehaty discuss how brands can express their identities through a unique brand voice. Read on to learn more....

In this session from Product Marketing Trailblazers 2022 virtual event, we give tips on how to enable the CS and account management teams on what to look for and how to get value from existing customers....

I'm Trevor Pyle, Director of Product Marketing at Quantum Metric. I’m going to give you some ways to create amazing relationships with sales. Then I’ll show how you can use those relationships to bolster the PMM programs that you, your internal stakeholders, and your customers all care about....

A/B testing is only as powerful as the metrics you use to track your success. In this article, I’ll share some tips on how to pick the most meaningful measures and what pitfalls to avoid when choosing the KPIs for your A/B experiments....

Let’s take a look at why personal values are exceptionally reliable drivers of buying decisions today to strengthen brand loyalty and grow revenue....

Without APIs, apps would be nearly impossible. In this article, Ken Oestreich outlines the importance of Team APIs and why product marketers should be using them in their approach....

Companies, especially early-stage and growth-stage startups are looking at product marketing to take on a bigger and more critical role, and no surprise - I think that's a good thing, and here's why....

Ensuring your organization builds customer trust is one of the most important things you can do as a product marketing leader. Read more to find out how....

Do you want to power up your new product launch and deliver it to more potential customers? Increase product awareness with the help of these 5 smart marketing ideas....

In this article, I'll talk about why developer marketing matters, how to use developer personas, how to segment your developer audiences, what to keep in mind when launching developer campaigns, and a KPI framework to measure success....

Who should own the product roadmap? Is it product marketing, or product management? This article dives deeper into this question, getting input from product marketers around the world....

Vincent Xu shares his experience transitioning from a Big Tech company (Google) to a pre-seed start-up (AetherIoT) as a product marketer....

In this article, we take a look at these two ways of working and try to pinpoint how they differ in the way that they carry out the GTM function....

For those of us who thrive in pragmatism and proactivity, having the means to judge whether an aspect of your life was going good, bad, or just plain average, would be a blessing sent from above. Enter the almighty customer health score....