Members-only B2B How to move from B2B to business-to-human (B2H) marketing With this article, you'll learn how to stand out from the crowd, and attract more buyers by going from B2B to B2H marketing....
Members-only Customer Retention How to reduce customer attrition Customer attrition needn’t haunt you when you go to bed in the evening. There are no end of ways to keep rates low and keep your customer base intact....
Members-only Metrics & OKRs Which sales pipeline metrics should businesses track? Sales are critical to the success of any business. Failing to nurture prospects can impact revenue figures and jeopardize your team. Here, we outline exactly which sales pipeline metrics you need to focus on to perform to your optimum potential....
Members-only Win/Loss How to use win-loss interviews to improve your product Customer feedback and win-loss interviews are among the most effective ways to gain a firm understanding of how your product has been received, and how you can make changes, where needed....
Members-only Segmentation Identify and segment your best customers with the MAP model As a product marketer, I’ve experienced this pain myself. That’s why I created a simple, easy-to-apply framework that helps businesses identify their best customers without needing expensive software or a team of data analysts....
Members-only Product Demos 3 ways product marketers can accelerate revenue with tailored demos My name’s Kristen Karpinski. In this article, I’m going to share three awesome tips for boosting your revenue with tailored demos....
Members-only Leadership How to take your product marketing team to the next level In this piece, I'll be explaining how to use storytelling to appeal to prospects, connect with customers, and take your product marketing team to the next level....
Members-only Go-to-Market How to lead a collaborative Go-to-Market strategy Bringing a new product or feature to market requires careful planning and a whole lot of cross-functional collaboration in order to be successful....
Members-only Positioning & messaging How Monzo's repositioning strategy shifted user perceptions Monzo has built a reputation as one of the most innovative and customer-friendly banks in the UK. As a digital-first challenger...
Members-only Win/Loss 8 tips for effective win-loss analysis Win-loss analysis is the practice of systematically capturing and analyzing the reasons why you win and lose sales opportunities which if conducted rigorously can help you confirm and prioritize both the strengths and weaknesses of your product or service offering....
Members-only How do the best product development teams operate? The most successful product development teams not only have great experience and capabilities but a deep understanding of what customer problems they are trying to solve and why that's important to the business....
Members-only Sales Enablement How to foster better collaboration between sales and marketing Ensuring that your sales and product marketing teams are in sync can be tough! My name is Cece Lee, and in this article, I’m gonna show you how we foster a culture of collaboration between sales and product marketing....
Members-only Go-to-Market What is beta testing? And how is it done? A term originating within software development, beta testing plays a critical role in gaining feedback from users about a product and/or its respective features. Once this phase has been completed, the product in question is on the cusp of being launched amongst the target market....
Members-only Sales Enablement What are sales assets? And how should you use them? If the initial point of contact with a prospective customer is a battle, sales assets are the weapons you equip your reps with, and better equipped sales reps close more deals, it’s a fact....
Members-only Product management What are product principles? And how can you build them? This article is going to focus primarily on the importance of principles in product design and how you can locate and implement them in your organization....
