Articles

Sales training is one of the most nerve-wracking but rewarding things you can do as a product marketing professional. It’s your chance to equip your team for success, push positioning to drive future development in the direction you think it should go, and impact revenue potential....

Explore how a product marketer can listen to their customers, and then speak more clearly and effectively with internal audiences by using their voice....

In this article, I’ll share six heuristic principles of persuasion you can leverage in order to build a couple of tactics to gain influence quickly within an organization based on my experience doing just that....

In this article, we’re focusing on the relationship between product marketing and market analysts, who also play a pivotal role in helping PMMs accomplish their short and long-term goals....

In this article, we take a look at the five things you need to do when choosing the right win/loss analysis service for your company....

In this article, I’ll discuss product marketing in the industry that started it all - the domains industry. I’ll delve into why product marketing in this industry comes with its challenges thanks to two main characteristics it possesses....

A statistic highlighted by recent research shows 80% of CEOs don’t trust the efforts of their marketing team, meaning as product marketers, we’re not getting the recognition we need. Why is this? I'll share lessons I've learned with the aim of helping you become an ROI marketer....

Alain Mowad, Director of Product Marketing at Talkdesk talks about creating effective marketing demo presentations and shares five common mistakes and how to fix them....

Having a great team behind you is crucial for your eCommerce business. So, how do you land individuals who have the right skills and experience to drive your eCommerce business forward?...

Learn. Level up. Lead. Raise your PMM game. Scale your product. Reach new heights. How? With our suite of world-class product marketing certifications....

There are unique challenges for product marketers in legal technology, and in this article, I want to share the lessons I’ve learned at Everlaw for marketing to busy professionals....

You can have the best product on the shelf, but if you’re not speaking to customers with the right language, at the right time and on the right platform, there’s a good chance all your efforts will fall flat. These experience and engagement tools help you do all that....

Working as a product marketer in a SaaS company, you are probably working on a lot of activities related to onboarding, driving adoption, and retention....

To help you boost your credentials, we’ve popped open our PMM pantry, and cooked up a red-hot Persona Certified course, featuring 8 modules, 57 exam questions, 11 templates, snd much more....

In this article, I want to talk about the role of feedback and how PMMs can leverage it to create more effective messaging. At SurveyMonkey, we recently overhauled our entire messaging, and I want to share the seven-step journey we went on and the key learnings we took away....