Members-only Membership content Mastering dual audiences: How to launch products for both B2B and B2C Need make your product resonate with both B2B and B2C audiences? Here's how....
Members-only B2B How to build an ROI calculator for B2B marketing An ROI calculator is a tool to help your sales prospects quantify the value that they would get from using your product....
Members-only B2B Digital sales rooms: Empowering product marketers to drive B2B engagement 21x more engagement. 50% faster sales cycles. The power of digital sales rooms....
Members-only B2B Gamified B2B marketing campaigns with Aliona Margulis, PMM at Satisfi Labs Arm yourself with gamification strategies for B2B marketing...
Members-only Pricing Pricing and willingness to pay interview questions Targeted questions used in customer interviews to gauge how customers perceive the value of a product and what price they consider fair....
Members-only Metrics & OKRs The Product Marketing Metrics eBook Don't let guesswork dictate your strategy. Download the Product Marketing Metrics eBook now and harness the power of data to elevate your product marketing game....
Members-only Personas B2B persona questions template Questions that help you understand the characteristics, needs, and behaviors of your business-to-business (B2B) customers....
Members-only storytelling How to use storytelling to connect with B2B clients and build brand loyalty In this post, we'll explore how B2B brands can harness the power of storytelling to captivate audiences and transform them into devoted customers....
Members-only Personas B2B buyer persona template Our B2B buyer persona template is designed to help you create comprehensive profiles of your ideal customers....
Members-only B2B How to do account-based marketing (ABM) on a budget Learn tips and tricks on how to successfully implement account-based marketing when on a budget....
Members-only Product Marketing Strategy State of Product Marketing 2024 Download the State of Product Marketing Report 2024 and open your eyes to insights that'll help you thrive and survive in product marketing....
Members-only B2B What should a B2B post-sale journey look like? Join Jess, a Senior Customer Marketer at Gong as she explores the critical role of the post-sale journey in B2B success. Unlock proven frameworks that enhance customer experience and foster business growth....
Members-only B2B Is A/B testing still relevant in B2B marketing? We’ve been hearing some conversations around whether product marketers think that A/B testing is still useful, particularly for those with larger companies....
Members-only B2B What is B2B messaging? Strategies for skillful communication Nailing B2B messaging across every stage, channel, and buyer persona takes strategic alignment across sales and marketing teams. When done right, consistent and compelling messaging becomes your competitive edge....
Members-only B2B Slay the status quo: How to win in B2B I'm here today to talk to you about overcoming the biggest competitor in B2B technology, which is almost always the status quo. More importantly, I'm going to show you how to overcome it....
