Members-only B2C Evolving with the market: The role of experimentation in B2C product marketing Let's explore the nuances of various experimentation methods, their applications, and the impact they can have on shaping successful B2C products....
Members-only Consumer Psychology The secrets of B2C buyer purchasing decisions In this post, we’ll explore key principles of consumer psychology to uncover what really makes B2C buyers tick. You’ll learn how to get inside the minds of your customers so you can optimize messaging, pricing, and product features for maximum appeal....
Members-only Customer Marketing Customer ratings & reviews: 7 strategies to maximize your business's influence Are you tired of shouting from the rooftops about how great your local business is, but still struggling to attract new customers? More and more, people are turning to online reviews to decide where to shop, dine, and spend their hard-earned cash....
Members-only B2C Creating product marketing campaigns to scale B2C revenue subscriptions Learn how product marketers at Bumble drive recurring revenue growth through targeted subscription campaigns....
Members-only B2C How to drive effective B2C product launches with CRM insights Imagine having a map that highlights your customer's every preference, interaction, purchase, and even complaint. That's what you get when you analyze the customer data collected by your CRM platform. Let me guide you through how to leverage these CRM insights for a successful product launch....
Members-only CPG 7 proven product marketing strategies for B2C brands Product marketing strategies are vital in B2C marketing. Here are 7 proven strategies you can apply to engage more effectively with consumers....
Members-only Consumer Psychology Three core components of consumer psychology We can base our decisions on data, science, and laws if we look at the world of consumer psychology. We’ve spent hundreds of years working to understand how consumers' brains operate. By applying this understanding to product marketing, we can significantly improve our results....
Members-only Positioning & messaging How brand messaging changes for B2B and B2C companies This article looks at how messaging changes in both B2B and B2C companies, from the tone of voice to platform choice....
Members-only B2C 7 strategies B2C fitness apps use to increase customer engagement Discover 7 ways B2C fitness apps use different strategies to increase customer engagement, improve their value proposition, and differentiate their app from the crowd....
Members-only Customer & Market Research State of Market Research Report Download the latest insights and trends in the market with the State of Market Research report, get industry knowledge, and stay ahead of the competition....
Members-only Customer Marketing What are customer needs? 5 steps to meet them Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs....
Members-only Product marketing trends to look out for in 2023 As we prepare to say goodbye to 2022, join us as we continue our annual tradition and look forward to potential product marketing trends for the year ahead…...
Members-only Personas B2C persona questions template Discover the right questions to ask when creating a B2C buyer persona....
Members-only Personas B2C buyer persona example If you're looking for guidance on how to use your B2C buyer persona template, then you've come to the...
Members-only Fender and Wrangler - A marriage made in rock and roll heaven? Brand partnerships are an incredible opportunity to further leverage our existing associations with consumers, expand awareness of our brand via different categories, and ultimately drive incremental sales. At least, that’s the hope....
