Competitive Intelligence

This template helps you to systematically identify and highlight a product’s unique value proposition in comparison to competitors....

Erik Mansur, VP of Product Marketing at Crayon, discusses the intricacies of competitive intelligence with experts of the CI function. This podcast series is sponsored by Crayon, the leading competitive intelligence software tool....

Each episode, we sit down with a different competitive intelligence expert to learn how they do it today, what they'd do differently if they were to start over, and how you can replicate their success....

Competitive differentiation involves highlighting what makes your products or services unique. This could be a special feature, exceptional customer service, or an innovative marketing approach....

A set of key strategic methodologies that are vital for making more informed business decisions....

Competing is tough. One lap you lead, the next you fall behind. How do you systematically beat rivals? This article chronicles Highspot's race up the competitive enablement maturity model. Read to learn how trusted intel and insights empower sales and shape executive strategies....

Identify, develop, and leverage your core competencies to gain a competitive advantage....

A structured guide to understanding and implementing benchmarking practices, specifically in a product marketing context....

Jennifer Roberts, Director of Market Strategy at ServiceTitan shares her top techniques for activating competitive intelligence across an organization and turning your teams into CI power users....

A practical role-play session designed to improve team members' ability to handle competitive conversations....

If you’re looking for the right competitive strategy for where your business is at, you’re probably in either the startup, growth, or maturity phase. This article takes a look at which types of competitive strategies you should adopt at each stage of the cycle....

Want the definitive playbook on the competitive intelligence function? Want tried and true methods, templates, and frameworks you can apply to your role today? Grab your free copy of this eBook and take your competitive intelligence program from chaotic to supersonic....

Learn more Enjoyed this video ? Why not check out some related reading 👇 How to collect and share competitive intelligence resultsAre you keeping a...

Hi, my name is Sonduren, and today I'm going to talk about competitive intelligence. I'm a very competitive guy, so this is a really exciting topic for me. More than that, it’s very important to your product positioning....

In today's fast-paced business world, keeping up with your competitors is crucial for success. This is where competitive monitoring comes in....