Competitive Intelligence

This week on Product Marketing Life, host Mark Assini welcomes Alex McDonnell, Market Intelligence Lead at Airtable....

Competitive intelligence flags gaps in the market, improves products and services and gives customers what they really want. Build the intel skill set that will leave your rivals dazed and confused with our brand-new Competitive Intelligence Certification....

Klue identified five levels of competitive enablement maturity programs exist in, and the actionable steps you can take to progress along each stage. Two key themes emerged as most important for improving the maturity of your competitive program. Here’s what they are, and why they matter....

Despite the ubiquity of data available online, the challenge of fully harnessing it still lies. This ebook provides actionable and hands-on guidance into the world of market analysis and competitive research for product marketing practitioners....

Ten steps you can use to stay ahead of your competition and bolster your competitive intelligence and product marketing strategy by listening to your customers....

Jake Godgart, Sr. Product Marketing Manager at Rapid 7 will discuss how you can gather and leverage intelligence to drive action across your org from sales, marketing, product, and all the way to C-suite....

We hate to see fellow PMMs struggle, so we’re sharing our catalog of product marketing questions with you to guide you through essential areas....

Crayon won the coveted position of Competitive Intelligence Tool Leader in the inaugural edition of PMA Pulse. PMA Pulse is the definitive, annual say on which tools product marketers cannot live without....

Brought to you in sponsorship with Kompyte, our brand-new report Competitive Intelligence Trends 2020 delves into the detail of competitor intel, and as usual, the results blew our socks clean off....

Learn more Enjoyed this video? Why not check out some related reading 👇 How to craft KPIs for a killer competitive program“Does anybody...

Learn more Enjoyed this video? Why not check out some related reading 👇 What is Competitive Intelligence? Complete CI GuideCrush your next competitive intelligence...

"Does anybody think the product marketing role is kind of a scam? No, of course not, but a competitive program is something to show how we add value because oftentimes it's somewhat of an echo chamber that we have to prove our value."...

Doing a consistent market analysis is pivotal to discovering, capturing, and growing market share. Accelerate your GTM with actionable market signals and immediate feedback on performance to outperform competitors, and surpass your targets....

Join two leading product marketing and CI practitioners to learn how they are using CI to make a major impact on their organizations. They'll answer all of your burning questions about competitive intelligence in this live AMA....

Whether you’re bringing a brand new product to market or tweaking something you’ve already got validating assumptions early, iteratively, and accurately can make or break your success....