Members-only AI Marketing with AI: How AI impacts advertising, business growth, and SEO in 2024 This article discusses the rise of large language models (LLMs), new AI-powered Google Search features, and how you can still use SEO in 2024....
Members-only Product-Led 5 companies that scaled through product-led content Read up on five SaaS brands who've cracked the code of product-led marketing, using it to skyrocket their growth and making it the cornerstone of their product marketing....
Members-only Positioning & messaging 5 tips to optimize your website for product visibility and lead generation Finding it tough to convert your website traffic into potential customers? Read on for five tips on driving lead generation for your business....
Members-only B2C 6 effective strategies to create high-converting product landing pages Learn how to craft compelling product landing pages that convert visitors into customers with 6 powerful strategies....
Members-only B2C Winning the online shopper: The power of compelling product pages Dive in to the challenges of competing in a digital-first environment, how to create product pages and content, and leverage tech to win at scale in digital retail....
Members-only Content Marketing White paper template A six-stage template for constructing an effective thought leadership white paper....
Members-only Content Marketing Content mapping example template A ready-made buyer journey content mapping example template....
Members-only Content Marketing How product marketers can create a value-driven content strategy Content plays a prevalent role in the product marketing process. Not only does it answer key questions your target personas may have about your product, but it also helps you establish trust, build relationships, boost your conversion rates, and generate further leads for future campaigns....
Members-only Content Marketing Why your conversion copywriting isn't converting Conversion Copywriter Myra Ahmed outlines and provides solutions to conversion obstacles that prevent your prospects from converting....
Members-only Content Marketing Buyer journey content framework A practical guide designed to help you align their content strategy with the different stages of a buyer's journey...
Members-only Content Marketing Content mapping template What is a content mapping template? Our content mapping template is a strategic tool designed to help you deliver the right content to...
Members-only Sales Enablement How to create product collateral In reality, the fundamentals and processes for building product collateral requires crucial collaboration throughout the organization -- and it’s not drastically different from what’s needed to succeed in product marketing....
Members-only Articles 11 quick and easy tips to improve your writing Not everyone can run 100m in 9.58 seconds like Usain Bolt. Or cook up a Michelin star meal like Gordon Ramsay. Or pick up the phone and convince someone to buy a new fridge. Or teach the next generation how to do maths. Or…well, you get the gist, and writing is no different....
Members-only Content Marketing How to create technical content as a PMM If you’ve got a best practice template, cheat sheet, policy, pathfinder or tutorial on the horizon, we’ve compiled a list of everything you need to consider to create technical content that’s engaging, insightful, and understandable....
