Members-only Customer Engagement Product marketing’s role in driving customer engagement How product marketing managers can reduce customer churn, boost engagement, and increase lifetime value by turning customers into champions....
Members-only Tools Zendesk Zendesk is a leading customer service and engagement platform that helps product marketers gain valuable customer insights, improve user experiences, and drive product adoption....
Members-only Tools Customer.io The customer engagement platform for automated and personalized messaging....
Members-only Tools Gainsight Gainsight’s Product Experience Platform provides the tools needed to get a deeper understanding of user behavior, drive product adoption, and collect feedback....
Members-only Customer Retention How to better understand the customer journey and address pain points Today, I’d like to share some of my experience and findings on user journeys. I’ll show you how I improved the user journey, and I’ll explain some of the creative techniques I’ve used over the past four years to address users’ pain points....
