Members-only Customer & Market Research Beyond win-loss: Why qualitative feedback should shape every stage of the customer journey Learn why qualitative feedback is essential from first touch to renewal – revealing customer motivations, refining experiences, and driving lasting loyalty throughout the entire journey....
Members-only Product Marketing Strategy How PMMs can become the voice of the market Be the voice that guides strategy, growth, and success....
Members-only Customer & Market Research How doing my own customer research changed everything How Anne van der Kammen went from being a passive data consumer to a source of truth for her go-to-market teams....
Members-only Customer Engagement Product marketing’s role in driving customer engagement How product marketing managers can reduce customer churn, boost engagement, and increase lifetime value by turning customers into champions....
Members-only Customer & Market Research The five steps of the consumer buying process: Explained The decision-making process works in tandem with consumer behavior, but what is consumer behavior, and more importantly, why is it applicable to businesses, as well as the consumer?...
Members-only Customer & Market Research PMM power-prompts: Market research & competitive intelligence 4 powerful prompts for AI-powered market research and competitive intelligence....
Members-only Customer & Market Research 4 ways voice of customer data drives a smarter, more strategic content strategy When you tap into VoC data at scale, your content becomes more focused, timely, and impactful. Here's how....
Members-only Customer & Market Research Voice of the customer reporting template Your plug-and-play template for turning customer insights into impact....
Members-only Customer & Market Research Common challenges of TAM research Learn about the common challenges of TAM research, from vague data to choosing the right market definition, and discover practical tips to build confident, data-backed estimates....
Members-only Customer & Market Research Customer churn survey template A set of questions to uncover key factors influencing churn....
Members-only AI 5 tips for marketers mining sales calls for insights Five key considerations when looking at sales calls for customer and product insights....
Members-only Customer Marketing The what, why and how of customer and market feedback Customer and market feedback is an essential part of product marketing. Understand what it is, its importance, plus how to collect data and plan future strategies....
Members-only Customer & Market Research Quarterly State of the Union template Stay ahead of the game with a data-backed, strategic overview....
Members-only Customer & Market Research Designing semi-structured customer interviews Learn when to keep conversations open-ended versus when to add structure, plus actionable frameworks for conducting effective product research interviews that yield meaningful insights....
Members-only Customer & Market Research B2B market research: How much data is enough? For many research objectives, a modest sample size is enough to support decisions. Here's why....
