Customer & Market Research

Ahead of the launch of our new Masters course, Segmentation Certified, we’re feeling generous. How would you like to get your hands on some FREE exclusive segmentation video content to whet your appetite for what’s to come?...

Vincent Xu, Marketing Lead at Google shares his expert advice on what to consider when taking your brand global....

Learn more Enjoyed this video ? Why not check out some related reading 👇 Getting up to speed for customer interviews as a product marketerTo...

How many buyers do you need to interview to find out why you lose (and win) deals? It required some debate, but UX researchers like James Lewis and Robert Virzi ultimately convinced the UXR community that using the binomial probability formula produces the best sample size estimates....

Whether you're new to personas or a seasoned pro looking to refresh and refine, Grace Kuo, Director of Product Marketing at Udemy for Business has some excellent advice on persona studies just for you!...

Here at PMA, we know how transformative the right template can be and we’ve decided to put together a catch-all template to get this meeting malarkey sorted out once and for all. So what does a great meeting template require?...

We’ve gathered a collection of interesting stats, vetted by the PMA team, to provide you with the insights you want and need to gain clarity about a role we all love most....

Sometimes, you have to sit back and smell the roses and realize how lucky we are to be part of such an engaged and helpful online community of product marketers. We’ve got some cracking answers to some of your most burning questions, so feast your eyes on the wealth of knowledge and advice below....

At PMA, we like to think we know our community pretty well. We want to get into the minds of Product Marketers and understand what provides them with the most professional satisfaction (spoiler alert: you’ve got a lot of great things in common with one another)....

No business can retain every one of their customers. Nonetheless, this doesn’t mean you can’t put measures in place to reduce churn, in a bid to keep your all-important customer base intact....

Market research tools are more efficient, effective and diverse than ever before, but with all of that choice out there, picking the right one for you can be overwhelming, which is why we’ve put together a list of 12 of our product marketers’ favorites....

Messaging and onboarding are vital in the world of product marketing. Which is why we've taken the time to put together a list of tools you can use to make life easier. Check 'em out....

A social media competitive analysis is a key component to developing a successful social media strategy. In fact, it’s one of three elements that feed any strategy that I develop for clients. But what is a competitive analysis and how do you conduct one?...

Amid last week's magic, we weren’t surprised to see our Slack community continuing to contribute a wealth of awesome PMM material, so, let’s check out a selection of the questions posed....

Since the introduction of the NPS there’s a constant debate is it good, or is it bad, even worth nothing? And to be honest, I understand both points of views, moreover, I completely understand why it has a bad rep....