Customer Marketing

Bree Bunzel guides us through the importance of customer listening, and how to optimize your customer advisory boards for success....

In this episode of Product Marketing Life, host Mark Assini welcomes Zoey Morck, Customer Marketing Manager at Logz.io, who outlines how customer marketing and product marketing go hand-in-hand....

Adam Weigand, Sr. Product Marketing Manager at Uber discusses challenges PMMs face in a growing marketplace and shares ways to build with customers in mind....

Discover 7 ways B2C fitness apps use different strategies to increase customer engagement, improve their value proposition, and differentiate their app from the crowd....

A structured email invitation designed to engage and invite key customers to participate in a Customer Advisory Board (CAB)....

Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs....

Grow your business, give your product the recognition it deserves, and increase your sales with seven new customer acquisition strategies for your 2023 plan....

Let’s take a look at why personal values are exceptionally reliable drivers of buying decisions today to strengthen brand loyalty and grow revenue....

In this episode of Product Marketing Life, Thomas and Mark discuss how critical it is to understand your customers and their unique learning needs when onboarding them to your product....

Learn more Enjoyed this video ? Why not check out some related reading 👇 How is product marketing connected with sales and marketing?Holly Watson...

Many organizations are working on "customer-led growth". To explain what this means, there's no better person than Amanda Malko, CMO of G2 and tireless advocate for the customer voice....

In this article, we focus on how to optimize Customer Relationship Marketing to improve your company reputation and success....

The customer onboarding process is the post-conversion phase whereby companies divert their attention to ensuring they help their customers get the most value from their product....

A case study is a testimonial outlining your customers’ success with using your product, explaining how your product’s key features led to benefits for your customer such as productivity and through increases and time and cost savings....

Here are five ways to request and collect customer testimonials and product reviews to reduce awkwardness and increase response rates....