Customer Retention

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Companies want to know what customers think of them. But is positive feedback a good measure of loyalty?...

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As a CS leader, there’s a responsibility to set the standard through your actions. Fundamentally, any big change needs to come from the top. To ensure each customer interaction counts and your whole company recognizes and values each customer interaction, this needs to come from the C-suite....

Leveraging NPS helps you (A) get closer to customers (B) benchmark your business against the competition and (C) understand how your products are perceived - including deficiencies in the current setup....

Bree Bunzel guides us through the importance of customer listening, and how to optimize your customer advisory boards for success....

Grow your business, give your product the recognition it deserves, and increase your sales with seven new customer acquisition strategies for your 2023 plan....

Let’s take a look at why personal values are exceptionally reliable drivers of buying decisions today to strengthen brand loyalty and grow revenue....

10 crucial questions that will help you gain crucial insights into your customers' experiences with your product or service....

Today, I’d like to share some of my experience and findings on user journeys. I’ll show you how I improved the user journey, and I’ll explain some of the creative techniques I’ve used over the past four years to address users’ pain points....

Our churn rate prediction framework is a structured guide designed to help businesses predict customer churn using machine learning techniques. This framework provides...

The Churn rate cheat sheet is a detailed reference guide designed to help product marketers and businesses understand, measure, and manage customer churn....

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The implementation of customer churn analysis plays an unequivocal role in preventing valuable customers from seeking a solution elsewhere....

PMA's Voice of the Customer (VoC) strategy framework is document we've designed to help businesses better understand, and act on, customer feedback....