Members-only Pricing Pricing and packaging: Working as a cross-functional team I think we all have superpowers as product marketers. Mine is cross-functional collaboration, which is what we're going to focus on today, as we dive into pricing and packaging a product....
Members-only Membership content Product-led growth: How to get a seat at the table and prove success as a PMM Learn how to be a successful PMM in a PLG organization, including how to get a seat at the table and prove your success....
Members-only Membership content Go-to-Market best practices: Navigating the web We're going to define what a GTM strategy is and focus on effective product launches, leveraging data (one of our favorite things), a persona-based approach to messaging, and finally, the soft skills that drive GTM strategy....
Members-only Membership content Why PMMs are the right choice to be the brand evangelist This article covers the rise of the product marketing evangelist and why this is the perfect role for your product marketing teams....
Members-only Positioning & messaging A practical guide to the messaging and positioning process Throughout this article, I'd like to provide you with some best practices and a process that you can adopt, adapt, and use in your own company the next time you're faced with the challenge of crafting positioning and messaging for the products that you sell....
Members-only Membership content Data-driven product storytelling that actually resonates Eugenia Alfonzo, Product Marketing Manager at Trello, describes the benefits of introducing integral data into your product storytelling....
Members-only Sales Enablement Three proven strategies for engaging your sales team A key part of the role of a product marketer is engaging the sales teams and getting them to take our messages to drive go-to-market strategy - and that can be difficult....
Members-only Membership content Product launches (and re-launches): How to resource, differentiate and maintain momentum Join Natasha as she outlines how to resource and plan for a product launch, and how to run effective enablement and drive evangelism....
Members-only Pricing Pricing and packaging strategy: How to get it right When you layer on pricing and packaging and know how it hits the bottom line and revenues, you become a very powerful product marketer....
Members-only Customer Marketing How Uber builds customer-centric products for a global audience Adam Weigand, Sr. Product Marketing Manager at Uber discusses challenges PMMs face in a growing marketplace and shares ways to build with customers in mind....
Members-only Membership content The price is right! Pricing and packaging to win in a competitive world This topic is something that's near and dear to my heart. I want to talk about pricing in the context of product marketing and the challenges that we face. We’ll explore how to address those challenges and improve our enterprises’ pricing strategies....
Members-only Go-to-Market How to accelerate your routes-to-market with GTM alignment Learn how you can improve your go-to-market strategy for greater success. Discover the keys to successful GTM alignment and how to implement them effectively....
Members-only Membership content Making connections: The secret to exceptional cross-functional teams Discover how to work cross-functionally with teams by being 3 things: The Translator, The Matchmaker, and The Mediator. Read on to learn more....
Members-only Personas How to build stronger campaigns with personas and segmentation In this article, we explore the benefits of personas and segmentation in product marketing and how they can help you create more effective content and campaigns....
Members-only Membership content Two things that make any PMM indispensable in defining product strategy Get yourself a seat at the product strategy table with two things: Pivot tables, and talking to customers. Read more to find out how....
