Membership content

Learn how Akeneo began its personas journey from scratch to focus on a brand-new approach that benefits the entire company and its customers....

Pedro Bojikian, Director of Product Marketing at Microsoft, shares his storytelling advice. Learn how to create sticky narratives with these top tips....

As a product marketer, I love taking something complex and making it simple and digestible. You can not only do that with messaging and positioning, but you can do that internally with your processes as well....

Buyers are 80% of the way through the purchasing decision before they speak to a salesperson, leaving little time for sales to influence their choice. Therefore, your marketing and your brand are more important than ever....

Whenever we’re running global teams, we have time zones to consider. We also have languages to consider, and perhaps even more than that, we have personalities to consider too. Plus, all of that is compounded by the role of Zoom over the last two to three years....

In this article, Aileen McGraw, Senior Product Marketing Manager at GoFundMe outlines the guiding principles of gathering consumer insights....

I'm Trevor Pyle, Director of Product Marketing at Quantum Metric. I’m going to give you some ways to create amazing relationships with sales. Then I’ll show how you can use those relationships to bolster the PMM programs that you, your internal stakeholders, and your customers all care about....

This article has been built from a discussion of three incredible product marketing experts who explore how to build a powerful developer community for success....

Susan "Spark" Park gives a jargon-free go-to-market framework to explain how to successfully launch a product....

In this article, I'll talk about why developer marketing matters, how to use developer personas, how to segment your developer audiences, what to keep in mind when launching developer campaigns, and a KPI framework to measure success....

I’m Irit Schwartz and I’m the Director of Product Marketing at Fyber. I'm here to share my thoughts on how we PMMs are connectors and how we lean on this strength to bring teams together and drive actions....

Anna Borbotko, Product Marketing Manager, TomTom, focuses on the science behind gathering feedback from developers, specifically on such products as APIs and SDKs....

I’m super excited to share with you how we as product marketers can do more with less. This article is all about the five assets that I believe every product marketer should have and the 15 ways we can repurpose them....

Before I transitioned into product-led growth, I had misconceptions. When I heard “product-led growth,” I thought it meant PM-led growth, and I was worried that my career would take a downturn; the only question was how quickly. In reality, product-led growth is full of exciting opportunities....

Airtable's Alex McDonnell shares his invaluable insights into how to write a competitive news briefing that streamlines the CI process....