Members-only Membership content The 4 secrets of a strong business strategy Most businesses get strategy wrong. Here’s how to rethink it....
Members-only Customer & Market Research Customer churn survey template A set of questions to uncover key factors influencing churn....
Members-only Product Marketing Strategy How Uber measures value perception (with formula!) Do you know which features your customers really care about?...
Members-only Membership content JustGiving's playbook for strategic influence in PMM Two essential frameworks for insight-led decision-making....
Members-only Membership content 6 steps to define your ideal customer profile Master ICPs to drive growth, boost win rates, and maximize ROI....
Members-only Membership content 5 steps to ignite your win/loss program Transform win/loss analysis into a strategic tool that drives change and enhances your role....
Members-only Careers Statement of work template for product marketing consultants The must-have SOW template for PMM consultants – set expectations, protect your time, and get paid....
Members-only Membership content The 5 key ingredients of impactful positioning and messaging Discover the formula for messaging that drives impact, with examples from Salesforce and Gong....
Members-only Customer & Market Research Quarterly State of the Union template Stay ahead of the game with a data-backed, strategic overview....
Members-only Membership content Climbing the leadership ladder: How to get noticed and claim your seat Learn the four key factors that influence promotions – and how to position yourself for success....
Members-only Membership content Beyond the basics: 5 game-changing AI tips Learn how to use AI for narrative development, content creation, demand generation, and more....
Members-only Membership content 5 keys to unlock the power of storytelling in PMM Learn how to craft stories that engage, persuade, and sell....
Members-only Metrics & OKRs The ultimate metrics framework The only metrics guide you’ll ever need...
Members-only Membership content Metrics and reporting: A PMM’s best friend Learn how to use metrics and reporting to drive impact with a simple formula, a five-step framework, and a health score....
Members-only Membership content How ecosystems can make or break your business Ecosystems can make or break your brand. See what went wrong (and right) for Zume, Kodak, Apple, and CVS – and how to apply these lessons....
